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PPC

Generate higher sales with Google
Ads Management !

Are you looking for a digital marketing agency for Pay Per Click Ads Management in Melbourne? Grownomics PPC agency provides professional PPC services in Melbourne.

Ready to grow your small business?

Interested in driving growth? Have a general question? We’re just an email away.

Want to Drive More Traffic To Your Business?

There are more than 2 trillion searches on Google every year. With so many searches on this platform, it makes perfect sense to use Google Ads or otherwise known as Pay-per-click (PPC) advertising. It is considered the best platform to get new customers and sales online.

Grownomics – Digital Marketing Agency Melbourne, helps many Australian small businesses use this channel to get new business online.

The significant feature of our Google Ads/PPC (Pay-per-Click) strategy is a quick setup and quick results. Are you looking for a Google Ads Agency to manage your Pay Per Click campaign in Australia? Grownomics provide top PPC services in Australia to help small businesses sustain and grow in a tough economic situation like it is right now.

google ads PPC methodologies

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Google Ads PPC Tracking

Grownomics provides necessary analytics tracking codes for Pay Per Click and can be installed as needed. Grownomics will work with your team to ensure that proper monitoring is accurate as it is key to our success. We do want to precisely monitor every conversion point which includes a newsletter sign-up form and a lead generation form.

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Google Ads Keywords Selection

The crucial part of Pay Per Click campaign is the selection of targeted keywords. To reduce cost per click and increase relevance, Grownomics believes in the approach of using a comprehensive long-tailed keyword to showcase its proven positive effect on the above points. Grownomics always bid more general terms to lower the conversion rate. It will help in better engagement to potential clients.

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Google Ads Competitor Research

Competitors always there in every field of life. In the virtual market of Branding, there are strong competitors. Grownomics will identify competitors and choose relevant keywords for your advantage. Grownomics will create high-quality landing pages and well-created ads.

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Google Ads PPC Match types

Grownomics prioritizes exact match types over broad matched keywords, which often have low conversion costs. We focus on modified broad matched keywords, phrase keywords, and exact matches, enabling better conversion rates with higher bids. Our strategy enhances relevance by using the same keyword multiple times in various forms within an ad group, resulting in higher quality scores and lower cost per clicks.

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PPC Google Ad Variation

Grownomics recommends split testing various ads to identify the most optimized options for future campaigns while incorporating ad extensions in each group to enhance click-through rates. For the Display Network, Grownomics suggests allocating no more than 10 to 15 percent of your PPC budget as this traffic tends to be of lower quality compared to search networks, despite lower click costs. Grownomics sees this as a potential source of low-cost traffic, with a focus on remarketing. We will increase the budget for these campaigns if data supports expansion.
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PPC Campaign Managed by devices

The mobile marketplace has evolved with Google-enhanced campaigns, making mobile traffic essential as it often converts at a lower cost. Grownomics will implement two strategies, including click-to-call, which is the preferred conversion method on mobile devices. We recommend reducing your mobile bids by 10 to 15% as a starting point, and further data analysis will help refine this approach.
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Google Ads PPC Bid Adjustments

The proprietary bid management software and skills of Grownomics will help to bid, specifically on the keywords. Grownomics will manage websites that have your target audience for the most cost-effective rates. Most often, Grownomics will found that positions two and three are the most cost-effective; we will use our software to push them to the optimal positions by treating each keyword individually.

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Google Ads Quality Score

Grownomics restructure campaigns according to the quality scores it gets while reviewing them. It is because quality scores are a critical factor for the success of the account. Grownomics believe in dedicated display networks, search, and remarketing campaigns. Every search and display campaigns will probably have dozens of ad groups. Grownomics use these very closely related keywords for top quality scores.

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Time Of Day/Week Adjustments

It is crucial to adjust bids by the time of day and day of the week. It is impossible to run the campaigns 24/7. The best strategy is the save of money during off times when the best traffic is available. Grownomics will adjust your bids by the time of day so that only get the click genuinely worth paying for. Some smaller adjustments also need to be made by the day of the week. Furthermore, you may have internal data and our experience in your business help us refine these adjustments.

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PPC Campaign Google Ad Creation

Getting the right message is crucial in PPC marketing, as evidenced by Grownomics’ experience, which shows that effective messaging significantly boosts conversion and click-through rates. We emphasize strong client collaboration when developing campaigns and blend best practices with your messaging to craft engaging text and image ads. Grownomics leverages your previous ads to create fresh, unique ads with captivating visuals, ensuring effective delivery of your message.
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Google Ads PPC Negative Keywords

Negative keywords only cut off traffic that is provoked by your keywords. It does not actually affect the traffic for your site. Grownomics will identify a significant number of negative keywords from many of your previous clients in your industry. These keywords are incorporated into your account. These, negative keywords, and ongoing reviews of search queries, are included in the standard operating procedures of Grownomics.

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Grownomics Tools

Grownomics will provide you with a proprietary reporting tool. This source shows trending data fantastically. Grownomics will share weekly reports and personal analyses of your account. This analysis report will give you the results of Grownomics, and you can see the efforts of Grownomics.

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