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A pallets business usually focuses on attracting and retaining customers all the time. They can be based on traditional advertising forms, such as listing in directories like Yellow Pages, print ads in local newspapers like Leader, etc., and cold calling, etc. These marketing channels are now old and many times not measurable.
Below are reasons why Export Pallets businesses should use digital marketing to attract customer:
The group of potential customers you find online is a much larger group of people than you would likely be drawn to locally. With digital marketing, you can reach large audiences effectively and measurably.
Other benefits of digital marketing include:
This is how people do business today. When someone is drawn to your business, whether it’s for recycled or heat-treated pallets, they search online and look for who is the right business to provide them with their requirements.
They hope to find your pallets business there with a website and social network. They might be looking for reviews to find out what others say about you and if it’s a safe place to do business.
If a potential customer can’t find you online, they may conclude that your pallets business doesn’t seem legitimate. Chances are, many of these potential customers will decide not to take your business seriously and quickly move elsewhere.
Once they decide to move elsewhere, they probably won’t come back.
For your export pallets business to be successful, you need to pay attention to what your competition is doing and learn from it. Reason your competitors not just as someone you intend to beat, but as people who have something you can learn from.
Suppose your prospects start looking for an export pallet business online and can find your competitor’s website, but not yours. In that case, your business does not even exist to them. Your potential customers can’t choose you if they don’t know you. In this scenario, your competition is ahead of you, whether they have an effective website or a clear message.
Of course, in today’s digital world, the first place the average consumer searches for what they want is online.
Whatever services they are looking for, they will likely start searching with Google. If your pallet business doesn’t have an online presence, they won’t find it, and you can’t compete.
Simple questions your prospects might want quick answers to should be easy to find online, such as what you specialize in, what your hours are, and where you are located.
By looking at your site and your competitors’ sites side-by-side, your potential customers should compare prices, special offers, hours, and more.
This is why it remains vital to understand what your competitors are doing. Your potential customers are already watching you and your competitors, and they’re already comparing.
Think of digital marketing as a means to make yourself accessible to the people you are trying to reach to deliver your products and services.
The reach of your export pallets business can extend beyond your walls. You can draw a much larger audience than just serving local customers.
Customers and prospects can conveniently send you emails with questions, browse your inventory, and make purchases.
Potential customers who cannot physically come to you can still do business with you, whether they are limited by transportation, disability, or living too far.
Digital marketing enables you to communicate with your potential customers. Gradually, you will be able to know them and what they hope to find.
On a blog or social media, you can start a conversation. Please do some research or get to know them. Pay attention to comments or survey responses.
By interacting digitally with people, you can begin to learn what they are looking for. Where does it hurt? What keeps them from sleeping at night? What solutions can you offer them?
Instead of guessing, digital marketing provides tools and methods to find out who your customers are.
This way, you begin to build a bond with your customers, and you become much more than a business. People tend to purchase from companies they have purchased from in the past.
The digital part of Australia’s business sector is booming as companies spend more than ever on digital media advertising and expect it to grow further in the years to come.
With the expansion of the e-commerce industry and the rapid adoption of smart technologies, the country’s digital landscape offers room for more growth and promising opportunities for marketers.
Businesses and other organizations are increasingly aware that digital marketing can reach their core markets more effectively than traditional print and television media. Overall, the industry’s revenue is expected to grow 14.9% over the past five years through 2019-2020, reaching a value of $2.3 billion.
Australian Internet users spend an average of 5 hours and 4 minutes per day on the Internet, and about an hour and a half on social networks.
However, it should be noted that the daily consumption of Internet time has decreased by 30 minutes compared to last year.
In recent years, Australian digital marketing has started to spend more and perform better than almost any other country.
By the end of 2020, Australian marketers are expected to spend more than 50% of their advertising budget on mobile and online marketing. The news comes from a recent marketing report released by Signal, an Australian company specializing in digital and multi-channel marketing.
Taken together with the other perspectives that have emerged in this report and the related analysis of the Australian market in 2019, it is clear that Australia’s position at the forefront of the digital marketing package presents unique opportunities to hardwood businesses.
You can start today if you’re an Australian marketer ready to overcome the digital dilemma and take your hardwood pallet business to the next level.
If your second-hand pallet business does not yet have an online presence or if creating a website is not on your to-do list, you may be missing out on the many benefits that being online offers to your kind of business.
Here are the top reasons why now the best is time to for your second-hand pallets companies to go online:
By having a website instantly gives your business credibility, customers are more likely to trust your business when they log into your business website.
Being online opens your business to a world of opportunities to build your trust through online reviews and testimonials.
Not only will it be more straightforward for you to find your customers, but you will also be able to contact and communicate more efficiently by creating an online presence for your business.
It is possible that at least a few of your competitors, if not all, will be present online. Potential clients exploring for your products or services could end up landing on your competitor’s website.
Having your website means you have more control over your brand online. There are many great opportunities to get creative and show off your brand online, showing customers why you are the best choice.
Posting reviews about your business is an effective way to prove your credibility and gain customers.
At the same time, you can get great reviews on social media if you have a page on your site dedicated to showing what customers say about you and your products.
The internet allows us to shop outside regular working hours. With a website, customers can visit your business 24 hours a day, seven days a week.
Suppose customers use search engines to find local stores or search for products and services. In that case, you can lose valuable customers if you are not online.
Whether you’re working on SEO to boost your business in search results or to make sure it shows up on Google Maps, having an online presence is the first step in making sure your customers can find your business.
Having a website is your foothold in the digital marketing world. From email marketing to using social media, your online presence allows you to explore digital avenues that can help you build brand awareness, reach customers, and increase sales more profitably than the traditional marketing methods.
Many pallet companies don’t have great websites. Some don’t even have one at all.
The ability to show your business’s value and your services is a critical component that contributes to your pallet companies’ success. With technology now a fundamental part of our daily lives, finding your business on the internet is an absolute must.
In this part, I will explain some important reasons why your pallet company needs a great website.
A pallet business website is an essential source of information for customers. Of course, there is a typical list of services, products, and business addresses.
However, many websites offer a history of the company, from its roots to its focus today. A great website gives your business the space to include biographies and contact details of important people.
Additionally, a company’s website can be a poster of a company’s mission and values.
81% of customers research a business online before making a purchasing decision. A website for your business allows you to showcase how your services and products are helping customers.
An easy way to showcase this benefit is to include a case study webpage that showcases problem-solving and customer needs. Customer challenges can be specific to a geographic region or focused within the pallets industry.
Television advertising remains an expensive medium that can be costly in dollars. Other advertising methods often require a commitment to more topics or a lengthy campaign and creating the artwork.
There was an era when designing a website was an expensive project that took months to get started and required a level of technical knowledge that few people understood.
Today there are plenty of tools and platforms that will help you build and update a website overnight at a low cost compared to other marketing channels. You can buy a decent website, even if it’s a small pallet business with a limited marketing budget.
A business website is open 24 hours a day, seven days a week, 365 days a year (Christmas included!). It is a channel for potential customers to rate your products and services and contact you immediately.
A social media platform (for example, LinkedIn and Facebook) will allow you to create a page or list. However, you can only verify certain aspects of this list, and it generally looks the same for all other companies.
What if the social networking platform is sold to another tech company or loses the audience’s preference to be associated with a negative post?
Creating a website for your pallet company gives you complete control over your business version and the message you want to present to the world. You can change the layout, color scheme, and font used for the text.
Besides, your website can be immediately updated with new services or offers.
Building a website for your business allows you to follow your audience! As stated above, most clients will use the internet to search for a company, which means they will use a search engine to find information.
When you link to your website, these search engines provide reports that can show you:
These metrics and others are great tools to help you refine your pallets business website.
There is absolutely no difference between a website created for small businesses and a website built for a large multinational corporation.
With a small investment of your resources (time and money), you can have a website that can provide the same resources and skills to capture interested visitors, entice you with meaningful content, and offer potential customers to your business.
The Internet gives a unique opportunity to level the playing field for all firms and how their customers can be found.
A website is a digital foundation for marketing your business online and staying competitive in the current business environment. Without it, you risk losing business and falling behind.
If you want to upgrade your site, the first step is to review your existing site. Take a sheet of paper and visit your website using at least two of the following browsers: Mozilla Firefox, Safari, Google Chrome, or Internet Explorer. Experiment with different screen sizes and configurations to get a good idea of what your customers are seeing.
The second step is to create a list of keywords that customers could use to find you when they search online. Enter these search terms and see where you appear when they search Google, Yahoo, and Bing.
If it doesn’t show up on at least 2 or 3 main pages, imagine that you are virtually invisible to others, as people usually don’t see more than a few pages of your internet searches.
Don’t rush to see what someone else has done. Stop and think about what you want to achieve with your website and what message you want to send to your customers.
Firstly, you need to pause and reflect on your website goals.
Do you primarily want to attract potential or existing customers?
Are you mostly interested in education and telling your unique story or providing a portal for business transactions?
Do you want to allow customers to access your billing or ordering information online?
If you have multiple locations, you may need to keep those different locations or set up lead forms to email questions to the right seller. Are you ready to take the time to optimize your site to compete for the best search engine rankings?
Once you’ve set your business goals for your website, you can get to work on messaging. This is significant if your main goal is to use your website to attract new business or promote organic growth. After visiting many industrial sites, I saw all kinds of messages. Some of the most common topics are high-quality standards, low-cost suppliers, environmentally friendly packaging, on-time delivery, pallet customization, family business, long term relationships, suppliers solutions, export pallets, certified/heat-treated pallet specialists, strategic geographic location, a wide variety of materials and sizes for pallets, industry leader, customer service, logistics experience, pallet handling, packaging design and consulting services, automatic/efficient operations, ISO certification, full logistics service pallets and vice versa, many colors, high-quality wood, etc.
You need to decide your main strengths and make sure that your website is visibly promoted using text, images, and even videos. It should be on your home page. Whatever are the top three reasons people visit and use your company, they should be the center of your online messages.
Many people who go to the internet looking for something use search engines to target their search. Search engines are not the end of the game. But they are useful tools and should be taken into account when designing your website.
You need to make a list of the top search terms that you want to optimize to cover your site. You can create landing pages that are designed to attract customers who are looking for different things. For example, a customer exploring for the phrase sustainable packaging or green packaging demands various messages than one looking for quality pallets or certified export pallets.
An easy way to choose these search terms is to use a variety of online tools. Google Adwords tool can be used to calculate your search terms’ popularity, level of competition, and a list of similar terms. If you think it will be challenging to get the first position on an important keyword, you can always try similar phrases or words, which might be a little easier to master.
You can create a spreadsheet that contains all of your keywords, popularity search results, and competition results. Choose the keywords with the best popularity/competition ratio.
You can then use a program such as www.RankingCheck.com or Advanced Web Ranking to see where you rank on your keywords.
If you don’t communicate with your customer regularly, your competitor might. Pallet companies can do a variety of things to communicate with customers and potential customers.
This includes email newsletters (with content that interests them), website videos, news webinars, blogs, brochures, social media, phone consultations, etc. Your website can be used to improve and link these methods of communication.
Don’t try to do everything. But you have to do one or two and do well. Be prepared to experiment and see what the most significant benefits are.
Websites often appear as a later thought because they are. No one has the task of making it a priority on the to-do list.
You should find someone who has the tools to help you promote your site’s development and maintenance. Whosoever you get does not need to be a webmaster or know HTML code. While these skills can help you, the key is finding someone who is at least proficient in computer technology, can do research and has the power to lead the effort.
Most of the sites I have visited in the pallet and lumber industry seem to be nothing more than a series of HTML pages with no backend management system. Still, if you want to make changes without hiring or paying a webmaster all the time, you should consider having a basic content management system that orchestrates what shows up on your website.
A CMS manages your website’s look using databases, templates, and what you see is what you get editors and can be used by anyone to change the look, appearance, and website content.
CMS options have come a long way in recent years. There are several free CMS programs that a webmaster can use to set up their website.
The most used programs are Joomla, Drupal, and WordPress. Many more, including Made By Movable Type, Cushy CMS, MODx CMS, Silver Stripe, ImpressCMS, CMS Made Simple, Frog CMS.
Building a website with a CMS can cost a bit more. But in the end, it will be worth it, unless you want to pay the webmaster every time you need to make changes to the website.
Many Pallets businesses often rely on generic images and basic photographs as the face of their brand. The inevitable result is that these images are no different from the competition.
While this aspect of your marketing is easy to overlook, original photography gives you a platform to distinguish yourself from your competitors and highlight your products and services quality.
Consider the following benefits to understand better why original photos are important in representing your brand:
Search Engine Optimization (SEO) is simply making a web page easy to find, crawl, and rank. It’s all about helping your customers find your business among thousands of other companies.
SEO is an integral part of any digital marketing strategy. It is a holistic approach to attracting customers to your business through online platforms. And to do that, you need to make sure that your site ranks higher in the SERP (Search Engine Results Page).
A good SEO allows a site to rank on the first page of the SERP. And the common belief is that people usually scan and proofread the first two pages of the SERP.
Almost 74% of consumers use search engines to find information for local businesses. Compared to online marketing like PPC, social media marketing, email marketing programs, SEO offers excellent profitability. Every day, nearly 80-90% of customers check their reviews online before purchasing a product.
If you want to compete in your Pallets Business with your competitors, you need to spend in SEO to be visible and easily recognizable.
By investing in SEO services, your pallet business can generate quality traffic.
Over time, the brand will become more trusted through increased visibility. When your customers try to find you online, they expect to see you on the first page of the SERPs for a particular keyword, and otherwise, your brand will lose its shine.
If you want to be prosperous online, you need to start generating leads. Indeed, more traffic might not translate into a higher conversion.
Still, it will eventually rank higher, and over time, your SEO strategy will evolve towards higher conversion. Conversion won’t be possible if you don’t have traffic.
By executing SEO tactics such as keyword optimization, web auditing, directory submission, link building, and analysis, it is easier to attract relevant traffic and ultimately increase sales on your site.
There is no denying that modern business marketing is expensive. Small businesses struggle to raise capital to compete with global brands with budgets dedicated to increasing visibility and generating traffic.
However, digital marketing has changed everything, as most of these tools are easier to build and implement. For example, video, which has become a complete SEO strategy, is inexpensive to produce and distribute.
Most SEO methods don’t require a huge budget, and it’s no surprise that small businesses can compete favorably with their bigger competitors.
The latest marketing landscape has changed, and today, the use of data in marketing affects the strategy’s success.
For example, choosing to market on Facebook might seem like a foolproof idea until Google Analytics reveals that your target audience isn’t even using your social media platform; instead, they use Instagram.
Your SEO strategy should be driven by consumer information for the best-targeted marketing results.
When creating an online presence, send a detailed message to prospective clients. Your website can be used to educate, entertain, and convince customers of your services’ value.
Meanwhile, an internet user wants to find a reputable brand in a particular industry; they go straight to a search engine. If your business is not high in the ranking, you can bet there will be reservations about trustworthiness.
This is why small pallet businesses have successfully destabilized big brands by building reliable websites and attracting modern, knowledgeable consumers.
Keyword research will help you recognize a wide range of possible keyword opportunities, including less obvious terms that can drive traffic and sales.
As this site is a new activity, we do not yet have any historical data to use as a predictor of future performance. Therefore, a good basket of potential keywords is needed to dig deeper.
WordStream Free Keyword Tool is great for niche keyword research.
Most keyword suggestion tools only generate a short list of terms. But you want to build a large portfolio of keywords, including keyword variations that you might not find on your own.
As you can see, WordStream Niche Keyword Generator returns hundreds of keyword ideas for the phrase “wooden pallets.” It’s a wonderful start. But, unfortunately, all of these keyword suggestions probably won’t help you.
A list of keywords has no intrinsic value; in fact, these are only suggestions. What matters is what you do with your keywords. Therefore, finding an effective method to narrow down the list is essential.
There are several ways better to define your keywords with the free WordStream keyword tool. When you add a URL or keyword, the Keyword Tool generates a full list of Google search volume and search queries.
Don’t forget; your keyword list should be as specific as possible to you, your website, and your business. Your keywords are as valuable as they are relevant to you.
You don’t have to use all of the terms suggested, but you must know them.
Finally, you will need to consider each keyword phrase; In other words, assess the relative ranking difficulty for each keyword. Unfortunately, relative competition alone is not sufficient to carry out this type of analysis.
After linking your AdWords account to the Keyword Tool, the algorithm can assess a particular search query’s feasibility in your existing PPC strategy.
You can use it to eliminate unnecessary (or overly competitive) phrases, making sure you only implement keywords related to your business.
Google My Business (GMB) is a tool that allows you to manage your business presentation in Google Search and Maps, making it much easier for customers to find information about your business online.
The information listed includes opening hours, addresses, and contact details. If you want to be found online in a local search, your business must appear in GMB.
Make sure that your Google Page is updated with the correct information and optimized for the best results, which can make a big difference not only in terms of site traffic but also in-store visits. GMB promotes the online and offline success of your business.
As GMB becomes more important, you must have a complete list of all the correct information on your local business website. This allows consumers to obtain readily available information without having to exit the search engine.
Additionally, companies that share this information are more likely to rank higher in search results.
If you have not up a GMB listing for your plastic pallets business, here’s how to create one:
Once you have created or claimed your business registration, you will have access to the GMB panel. Here you can create articles or offers, add photos, update information, and check audience statistics.
Updating Google My Business regularly helps your plastic pallets Company get more visibility and accuracy in search engines. With every 4 out of 5 consumers using search engines to find local information, GMB can help you reach new clients and provide accurate information.
Registration is free and only takes a few minutes, making it a unique and essential tool for all pallet businesses.
Social media has had a major impact on the way businesses find and communicate with their audiences.
Before social media, businesses had to go to live events to find potential customers. Sadly, the average cost to attend even a small business conference is around $1,000, making it difficult for startups to reach their target audience.
Some key reasons why you shouldn’t ignore social media:
Today, the average person has about eight social media accounts. If your brand is also present on some of these platforms, it will appear everywhere in that person’s life.
You’ve probably heard the rule of seven, that potential customers should see the brand’s message seven times before they buy. That number is supposed to be much higher in 2020 when people encounter more than 5,000 brand messages in a single day.
Hence, social media is a great tool to help your brand gain views and better brand awareness.
A notable impact of social media in today’s business environment is the new level of personalization brands can achieve.
One-third of marketers say that developing a more personalized experience is a priority. Additionally, 81% of consumers like the brands they know and understand when it is right to sell to them, and when it isn’t.
With social media, it’s easy to develop a more personal interaction, as you can show them advertisements based on their past interests and interactions.
Social media has had different positive impacts on plastic pallets businesses by helping them generate loyalty.
The first way businesses do this is to create their page on social networks and encourage interaction.
One of the secrets to building truly loyal followers is persistence over time. Social media is likewise a great way to generate loyalty with your followers and then transfer them to your channel, for example, via email.
It can have a meaningful impact on businesses that depend on collaboration to grow. Influencer marketing is probably the most common form of collaboration and is also extremely effective.
Suppose someone is researching a business before making a purchase. One of the places they will check is the company’s social media accounts to see if there are any discounts or to make sure there are any discounts. Potential customers can also see your fans and reviews, which increase the credibility of your business.
An average customer demands a business to have at least 40 reviews before relying on its star rating.
One of the main benefits of having a social media account for your business is that it is a virtual platform for word-of-mouth advertising.
If you’re like 71% of other consumers, at some point, you’ll buy a product based on social media recommendations. There are several companies, such as Dropbox and Evernote, created from referrals.
So how can you increase your recommendations? Start by providing fantastic service and make every customer a fan.
If you already have a fantastic product or service, you can take advantage of social media by running contests.
After you’ve started a new product or service, the first thing you want to know is how people perceive your new launch. Is the product easy to use? Are the necessary resources lacking? Did you include it at a reasonable price?
While it’s not uncommon to get complaints from people who don’t even buy, social media is an exceptional way to begin a conversation with your audience and gauge their satisfaction.
Frequently and regularly posting content that creates educational and entertainment value increases your site traffic.
More traffic equals more leads for B2B and B2C businesses, whether it’s SEO marketing or newer shoe services, or you have a news-based website that relies on more traffic for more advertising revenue.
Used pallet businesses see significant benefits by frequently blogging, compared to other businesses that don’t blog or blog often.
Having more people on your site can only mean more booking potential, more referrals to your contact form, and more questions from potential customers.
Higher site traffic is good for any business type, especially for visitors who have discovered your content while looking for solutions to their problems.
Create content that addresses your audience’s weak points and make sure the headlines accurately describe the content they are searching for.
No matter the kind of pallet you are selling, businesses with frequent and consistent blogs will gain more attention.
Even more, attention translates to more new customers (if the content adds value).
How do you research online before purchasing a service or product?
You use Google or other search engines to research almost anything you want to buy, either big or small.
Several business blogs are needs-based, which means the content provides answers to questions and connects readers to the solution.
But there are also wish-based blogs that focus more on stimulating demand for something your readers didn’t know they wanted at first. These wish-based blogs are designed for those who want to read content in their free time to keep them engaged in their free period.
This kind of content is a bit more challenging to create. The secret is to make these blogs interesting and engaging enough that people want to read them for fun.
Over time, you can make a relationship with your readers through the blog’s content and tone, which will eventually build brand loyalty. Provide fun content focused on your product or service.
For many businesses, such as home contractors, personal trainers, landscapers, web designers, pallets, etc., a blog can function as an ongoing work portfolio from the past.
This is ideal for businesses that thrive on past success evidence, such as the businesses listed above.
You must have an easy way to show potential customers what kind of results to expect. A blog can do this and the other. With a blog and incredible images of your work, you can quickly build an impressive portfolio and get clients there.
This is one of the least talked about Blogging’s benefits – It continues to attract leads and new customers along the way, sometimes for years to come.
HubSpot reports that over three-quarters of blog views come from previous posts. Best of all, these old posts help you get the vast majority (over 90%) of leads.
While creating new articles is always essential, older articles can remain relevant to your readers for a long time.
Older blog posts that have authority/ranking over time and generate a decent quantity of organic traffic can likewise be easily updated to meet current campaigns/goals. Therefore, it is recommended to keep old blogs up to date with the latest links and data.
Sometimes a few small changes are all it takes to keep the blog useful and attract qualified leads.
When most businesses think of Blogging, they focus on customers. They rarely think about the networking opportunities that an established blog can create.
Each niche has a handful of useful and reliable blogs; think of hundreds of digital marketing blogs.
Only a few stand out, and they all have frequent and consistent blogs. You can bet they have the most crucial client portfolios and strategic partnerships.
Many companies follow content posted by their competitors. Following a blog, a thread is the easiest way to see what others are doing.
Following other people’s blogs helps a business stay competitive. But it also helps establish substantial networking advantages with others in the niche.
When a business creates a flow of trust, its reputation spreads faster.
Stephen R. Covey, the author of The Seven Habits of Highly Efficient People, a must-read for anyone in business, says, “When trust is high, communication is easy, immediate and effective.”
Frequent and consistent Blogging is the easiest way for your brand to build that trust. When you develop excellent value content that continually adds value to your readers, your brand will convert.
Trust doesn’t grow quickly, but as soon as a reader finds a smooth blog with infinite value, they’ll trust that business.
An excellent place to start your content strategy plan for your euro pallets business is to establish a content marketing mission statement.
A mission statement is a concise report that makes it easier to focus on what’s important (and what isn’t) in creating your content so that your content marketing strategy stays on track.
To create a mission for your business, try this formula:
We offer [target audience] [content type] to help them [business goals].
While the mission statement covers what your readers will get from your content marketing strategy, you also need to reflect on what your company will get out of it. This is the point whereby your business goals come into play.
Typical goals include:
Once you are aware of your goals, it’s time to take the next step.
The best means to achieve your goals is to make them specific and measurable. This means defining Key Performance Indicators (KPIs) for your content marketing strategy.
KPIs will help you know when you’ve reached your goals by providing you with goals that you can set.
These goals are usually associated with specific numbers. For example, we recommend that you:
You should also pay attention to your marketing spending, monitor spending on different campaigns, and track the costs of obtaining leads and making sales.
As stated above, you need to be clear about who your audience is to create the right content to reach them for a successful content marketing strategy. There are three actions to take.
The first step is to collect the demographics of your visitors, email subscribers, and social media subscribers.
Social media analytics, Web analytics, and email subscriber analytics will give you the data you need about your audience’s:
To understand more about your target audience, try to collect feedback from your current customers. It will give you information on:
Getting good customer feedback can help you:
When you have demographics and customer feedback, you can create or grow buyer’s personalities. Buyer personalities, also known as customer avatars, describe your ideal readers and customers to better target your content.
The best customer avatars include information about customer issues, challenges, sources of information, and behavior motivations.
When you know all this, you will understand better:
Many Euro pallet businesses already have content. This will include your blog content and social media content, podcasts, videos, etc.
Therefore, the next step is to find out if this content is helping you achieve your goals.
To do this, you are required to do a content check. It means:
We also recommend that you see how your content compares with your competitors and how each new content will adapt to the market.
Let’s see how this would work for your content marketing strategy.
If you want to store all of your website or blog content, Screaming Frog is a great place to start. It’s a URL crawler that will:
You can also save your content with the SEMRush content checker. Set up a project and select your website’s section that you want to check out, such as your blog. After choosing the URLs, click the Start Content Checker button.
You will get a full review of your content, including:
Export the information to create a simple spreadsheet containing all the URLs.
Then it’s time to assess the usefulness of the content. You will look for metrics such as:
You will get some of this information in the SEMRush report above. You can still find more using other SEMRush tools, such as website audit and location tracking tools.
This will tell you:
Finally, find out what gaps you can take advantage of. This may include:
You can use Ahrefs to perform a content gap analysis.
As you go through this method, you’ll start to get a feel for your audience and where you now have a thriving online presence. It’s better to focus on what works and grow from there, rather than trying to do it all at once.
You can also use Buzzsumo to search for similar data. Go to the content analysis tool and enter your domain name in the search box on the screen.
Press enter, and you will see the graphs which show:
You can also filter your search terms for more details. With this data, you can easily decide which networks to target for social media engagement and content sharing.
So think about the types of content you need to create. Any content marketing strategy will include certain types of content.
The most effective content marketing strategies rely on publishing a core of content on your website that can be shared and reused on other websites.
Therefore, blog posts are an essential part of your content marketing strategy, and they continue to deliver excellent results well.
Ideally, your blog posts will be valuable and shareable and can include various post types.
Now that you understand what sort of content you’re going to create, who it’s for, and where you want to distribute it, it’s essential to make sure you have everything you need to achieve your content marketing strategy. This involves answering questions such as:
Let’s take a closer look at each.
This question concerns the assignment of roles. You will need to think on who is responsible in general and who is responsible for delivering individual pieces of content.
It will depend on your business and content team’s size and whether you are doing everything in-house or giving it out to content producers.
An example of what this might look like:
Then learn how actually to create the content. Your content producers may include:
One way to quickly find freelancers is to go back to Buzzsumo search results and see who wrote the main content. It’s not a bad idea if you reach out to them to see if they’re ready to contribute to your content team. You can also find great independent content producers through networks like Contently, NDash, ClearVoice, etc.
You’ll also need equipment for professional podcasts and video creation and hosting on sites like YouTube, Vimeo, Spreaker, and Blubrry.
Next, find out what your content production process will look like. For instance, for a typical blog post, you might need to:
All you require to do is start researching and creating content; create a content calendar to see what gets published and when.
You need to know when you want to post content on each of the platforms you use; this is part of your content marketing strategy.
Lack of planning is a fundamental mistake in content marketing, so using a content calendar is critical to planning your content. There are numerous ways to do this.
One, you can use Google Calendar and enter the expiration date for each piece of content. It works great, mostly if you don’t post much content.
This is the more straightforward approach, but if you publish much content and need to manage a content team and a production workflow you have chosen, you will probably want more features.
One means to find content to add to your calendar is to do an initial search to find topics that your customers will respond to.
I mentioned earlier the need to create content around what the audience wants. One way to find out is to use the Buzzsumo question analyzer.
Enter a subject in the Respond to the public search field, and you’ll receive a list of questions people have searched for on Google.
Choose a question that seems important to your pallet business, decide on the kind of content, and add a title to your timeline. Repeat the process until you plan your content for the next few months.
As you can see, there is enough preparation in your content marketing strategy before you create any content. However, now is the best moment to do it. We’ll use a blog post as an example, but these tips will work for almost any content creation.
With the analysis you have already done, you will get an idea of what blog post to create. Now is the time to pick a title from the content calendar and start working on it.
When you’re ready to start writing, you’ll need to find out:
This means doing a Google search, checking the main topic content, and seeing how you can improve it. This is called the skyscraper technique. The initial survey works well, so consider it an option if you’re collecting the right kind of data.
Include keyword research to identify which keywords to use to improve your ranking and SEO research.
Finally, start writing or creating content. You need to think concerning how to reflect your brand’s personality in the content you write.
Maybe you want to be very casual, super professional, or something in between. And you’ll have to control the balance between showing your experience and not demeaning your audience.
The next vital part of your content strategy is distribution and marketing. This is because you will not get the results you want if they are not appropriately treated. For example, probably:
OptinMonster is also an excellent tool for promoting your content, both on your website and in your newsletter.
You can also use OptinMonster to:
Lastly, it’s time to assess the progress of your content marketing strategy. To do this, you will go back to the KPIs defined at the start of the content strategy plan and see what has changed and whether you are meeting your goals.
To do this, you can:
Does your forklift pallet company use videos to connect and encourage potential customers during the sales process?
Statistics reveal that 77% of materials handling reps say video is a valuable content marketing tool; 81% of companies are currently using it in their overall sales and marketing efforts.
But there is a right and a wrong way to use video marketing to promote your forklift pallets business.
If you’re having trouble converting videos, consider the following ten tips to improve your forklift’s pallet video marketing strategy.
The first three seconds of your pallet forklift videos are essential. If you don’t grab viewers’ attention in just three seconds, they’ll likely stop watching your video.
Therefore, you need to create your forklifts pallets videos with an opening that grabs viewers’ attention and allows viewers to watch.
Some companies start their videos with a question, while others use attractive graphics. Either way, you need to pull in viewers to watch your forklift videos by creating a captivating opening within the first three seconds.
When creating promotional pallets forklifts videos to share on your business Facebook page, ensure it’s between 60-90 seconds. According to Animoto’s survey, videos from 60 to 90 seconds long receive the highest user engagement rates on Facebook.
Remember to include brand images in the forklift videos. Generating sales is just one of the goals of video marketing. Another goal is greater brand recognition.
As more and more people watch your forklift pallets business videos, they will start to remember your business and what is unique in your forklift video.
This only works if you add your forklift name, logo, colors, and more brand images in your videos.
Your forklift marketing video is incomplete without a strong call to action (CTA). Somewhere in your videos, you need to add a message telling viewers how to take the next step.
You can call your forklift sales office or clicking a link to a landing page that contains pictures and specifications about the forklift. Either way, include a clear and concise urge in your forklift videos so that viewers know how to take the next step and continue with the conversion process.
Try creating and sharing forklift videos to show how the forklift pallet works. Statistics show that 95% of people watch forklift training videos during the buying cycle’s research phase.
Not only is it easier to watch a video on how to use a forklift than to read an article about a forklift, but it’s even more accurate.
Forklift prep videos show exactly what a product looks and works like, helping potential customers make the buying decision.
Did you know that 85% of videos shared on Facebook are viewed without sound? In other words, most Facebook users are just watching videos on the social network with the speakers turned off.
Therefore, you need to make sound optional when creating videos for Facebook. If your video message has sounds, you may have difficulty generating clicks, leads, and conversions.
About up to 5 billion videos are watched daily on YouTube. With its ability to reach over eight in 10 adults in Australia, it’s a powerful platform where you can reach new potential customers through your sales messages.
By staying active on YouTube, you will get better results with your forklift pallets business videos.
Another way to improve your pallets forklift’s video marketing strategy is search engine optimization (SEO).
The term SEO has become synonymous with optimizing handling sites for better search rankings. Nevertheless, it can also be used to achieve results similar to forklift videos, encouraging your business videos to rank higher on search engines like YouTube and Google.
SEO includes a wide range of optimization techniques, including relevant titles, descriptions, and keywords, and backlinks to your videos.
Why should you add subtitles to videos of material handling companies? Well, I already mentioned that 85% of videos on Facebook are viewed without sound.
With captions, users can understand the importance of their forklift business videos by reading the caption text instead of listening to the audio.
Additionally, captions provide text that can be read by search engines, so adding them can indirectly increase your forklift videos’ search rankings.
It’s essential to measure your performance metrics when creating and sharing material handling videos on your forklift business.
That being said, sales volume and conversion rate are just two of many performance values to consider. Others include average viewing time, source of traffic, audience retention, likes, and comments.
Your forklift pallets company has made a great video that shows your forklift line features and instructions on how to best use the forklift. It would be best if you now had an audience to see your new video.
Here are two ways to capture an audience:
Project reports: Sales Leads project reports are identified projects in which warehouse, production, or distribution centers develop their business.
Use the content provided for information and contact names, direct phone numbers, and email addresses.
Create one or more campaigns inviting them to watch your video with the forklift. It’s an exceptional way to help them get through the sales cycle faster.
Custom list that reflects best customers: Sales Leads can create a targeted list with specific information to help you reach a specific industry, area, or feature.