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Grownomics Social Media Marketing

Today is the world of social media. Every person is somehow connected to social media. These social media platforms are now used to communicate with a targeted audience to build a business, increase sales and increasing traffic on websites. Facebook, Twitter, Instagram, and LinkedIn are some major social media advertisement plans.

Many social media management services help businesses to increase their sales. Are you looking for a social media management team for your business in Melbourne? Grownomics is a platform of social media management, which can help you in social media marketing. We are here to build your brand and grow your business.

Overview of Grownomics Social Media Marketing:

The first thing for social media marketing is publishing. Ads and content are shared on these platforms to generate traffic for websites and increase sales. Social Media Marketing has allowed targeting a specific audience that is best for that business. This helps to increase the relevant audience only. Following are the major pillars of Grownomics social media marketing:

1.    Strategy:

The first step of Grownomics social media management is to make complete strategies.  Following things are considered first.

  • What are the goals of the client?
  • Which social media platforms, a client wants to focus on business?
  • Which type of content does the client want to share on social media platforms?

Considering all these things, Grownomics Social Media Management strategies are devised.

2.    Publishing Content:

After knowing all the plans of the client, Grownomics Social media Management publish content on these social media platforms. More than 3 billion people use social media. Reaching to such a large community will allow your brand to discover new people. Grownomics social media management publishes content at your preferred time. This will help you to reach to the audience to your best possible time and engage your content.

3.    Listening and Engagement:

When the engagement on social media platforms is increased, conversations about the brand will also increase. People might talk about the brand or can ask for details. Gronomics will monitor your social media conversations and give compliments for their questions. Listening to the potential clients is very important because otherwise a negative impression of a brand is observed by visitors.

4.    Analytics

Analytical analysis is critical in social media marketing. It tells how social media marketing is going on. How many engagements have been achieved, the number of comments by the people, the number of people reached the post? Grownomics social media marketing gives you a complete analytical report of social media marketing of all platforms.

Grownomics Ongoing Social Media Marketing

The primary social media deliverables of Grownomics per client are exceptional and are not limited only to the following:

 

a.     Organic Driven Campaign Deliverables

Development of Brand Voice and Tone:

The brand voice and tone are maintained by consistence posting on the same topic. Grownomics will Keep your posts relevant to your industry and post them during times when you have the most of your audiences active. E.g., if your brand is about the health care industry, then posts related to sleep disorders and suggestions will be helpful, but it will not help if you are a glass manufacturer. Grownomics will uplift your engagement and make sure whoever messages you get an automated reply that one of our professionals will be addressing their questions very soon.

Content Creation:

Attractive and unique Website content is needed for the engagement of traffic to the website. It is crucial to post this content on the native platform. Grownomics is striving in and either mould existing content according to what we need. If there is a need to use the content used by others, then credit is given to then where it is necessary. Another effective way offered by Grownomics for building the credibility of your brand is Repurposing content.

Posting at the Right Time:

Grownomics will Post at the right time, which is of great importance. For example, the average life of a tweet on Twitter is 18 minutes, and most retweets are done within 7 minutes. This will ensure the trending interest of people. Figuring out when to tweet/post/reshare information is essential for the success of a campaign. Grownomics will regularly test to find the best time across the entire business industry for successful campaigns.

Community Engagement:

Once the following fan is established, and the brand becomes active, it demands continuous touch with them. The point where brands/businesses lose their success is “deliver and disappear.” Grownomics will not just rely on automated replies, but keep your brand humanized by answering follower’s questions, adding value to the conversation that happens on your page’s posts, liking and commenting on your reshares, asking questions to encourage audience’s engagement, and more like it. Grownomics will build a generic FAQ (with answers) for your followers in case they have queries. This will help them to find a solution to their questions.

 

b.    Advertisement Driven Campaign Deliverables

Integrating Accounts

It is essential to provide account access through the business manager to everyone requested work and build ownership for our clients. This includes access to any business managers, pages, ad accounts, groups to work expertly without any password. Accounts give us advertiser access usually, so you still must control over your account any history with that account. This is a natural process, and it makes the whole project more comfortable to do for you when you’re a boss having several employees or teams working on your accounts tracking who is posing what and when ads are being shuffled.

Set Up Pixel and Analytics Conversion Tracking

Pixel and analytics conversion tracking tells us how well the ad campaigns are performing for the investment. Grownomics will walk you through adding code on your website to track where the traffic navigates, what they do, if they buy anything, etc. This allows us to see if you are being benefitted and to A/B test accurately. This form of tracking and UTM parameters leads to impressive remarketing campaigns lowering your cost per acquisition.

Building Remarketing Campaigns

After the pixel and analytics code are deployed, Grownomics will set up remarketing campaigns. This permits us to remarket a service or a product to the same individual who navigated through your website but did not convert. The target here is to launch campaigns either around the services or products they visited more or feed them with more information about you to get them to a final decision. Important is to keep your brand at the top of their mind, and the best thing is you do not pay unless they click to open it.

Traffic Driving Campaigns

The purpose of awareness campaigns or brand campaigns is to build the image of your coming among people through a social presence. Likes are not the trust factor for a company’s social presence but having the following is undoubtedly a huge factor. Informational articles or videos can also serve this purpose.

Audience Building Campaigns

Audience building takes the most time of any ad campaign being launched, and it is much work. The key to targeting the right person you are interested in marketing to is done best using your buyer persona. With time using pixel, an audience will be built on social media platforms like Facebook and Instagram. Those people will be targeted based on shared interests that are converting and appear to be a lookalike audience. This provides us with the best chance at a perfect customer and enables us to boost our remarketing campaigns.

Full Ad Creation

Regardless of the platform Grownomics will running campaigns on, ads vary based on social media platforms. Grownomics strive to create highly diverse ads, result-driven using text/URLs/images/CTAs, etc. To assure that we are continuously improving the results as any of these pieces can hit the audience and start showing visible outcomes, we A/B test them based on the key performance indicator discussed.

A/B Testing (KPI)

Grownomics offer A/B testing which helps to figure out which ad and copy are working, and which one is not using only one variable at a time without making any changes to it. A client is most of the time looking for sales, so their key performance indicator is conversion. It is not always about sales; sometimes it is about awareness or promotion of an event for which types of campaigns are run. Ticket sales are surely the goal, but campaigns are launched pre-release of a movie, or a concert are equally important as to spread awareness. Once all the variables are tested in the whole week (5 business days only), Grownomics will check back to see if there are any results. If there are no significant results, we retarget the lookalike audience and build everything again from scratch.

Grownomics Ethics for Social Media Marketing:

Grownomics only believe in the success achieved through proper targeted social media marketing, but our ethics are much more important to us; we litmus test everything we do.

Five questions need to be answered of things we think, tell, or do:

  • Is it all TRUTH?
  • Is it all FAIR to all concerned?
  • Will it build FRIENDSHIPS and GOODWILL?
  • Will it all be BENEFICIAL to all concerned?
  • Is it the RIGHT thing to execute?

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