10 Local SEO tips for Tilers
Are you looking to improve your tiling business visibility online? Have you ever wondered why everybody is recommending improving your SEO techniques? Such SEO techniques are foolproof.
They allow you to tap into the wider customer market of Australia. So, there are no geographical boundaries and limits.
Search engine optimization techniques are magic formulas. They allow you to attract, draw in and lead to customer conversions.
So, they bring success to your tiling business in a unique manner. Nowadays, the popularity and impact of SEO techniques are increasing.
They are fast becoming the foolproof method of reaching out to large potential customers. Also, they allow you to enjoy your tiling business and bring huge success.
For competing in a highly competitive and aggressive Australian market, you have to play all your cards right.
Your business would be having a good website and social presence. Still, it can lack the basic SEO technique. That would not boost your business. Plus, you won’t gain any visibility in the market.
SEO – The King Of Online Marketing
Try to stand out in your market with the best SEO tactics. Try to win the battle for local searches throughout Australia. For that, you have to target the local population who are on Google searches.
Well, that means only one thing. You have to appear high on the search results for queries. This mainly includes the local ones that are searched for your services. Normally, such search terms would include ‘near me’ of the name of your suburb.
It would be great if you have the assistance of a good Australian SEO service company. They would make sure that website is optimized. That would allow you to stand out in the Google ‘local pack’. This is called Google Maps SEO.
Local SEO service companies would be having a team of consultants. Also, they would have experienced copywriters and ad creatives. This team of experts would help you to win the battle for local search.
Thus the assistance of a localized SEO company would be great for you. You would enjoy high-quality leads, more local search traffic, and increased sales. This would be regardless of where you are located in Australia.
Take Services Of Local SEO Company To Become Number One On Google
You won’t be surprised to learn one thing. You aren’t the only tiling business owner looking to stand out in the local area. Localized competition both offline and online is cut-throat.
Of course, other local businesses would be ahead of you in terms of location and brand recall. However, you can still gain leverage online. All you require is good marketing strategies to win market share.
Using effective local SEO services would be best for your business. That would make it easy for your customers to find you on Google rather than your competitors.
But local SEO campaigns can be a bit complicated. You need creativity and technical know-how on optimizing your website. This is for both actual human readers and searches engine bots.
You might be a small business with a targeted niche market or an enterprise needing marketing campaigns in a particular area. Local SEO services would help you.
You can easily achieve the coveted number one spot on Google’s localized keywords.
Recognize SEO Importance
The first step is to have a good understanding of how much important SEO is for your business. You have to know how much necessary it is for the success of your business.
So, you have to understand one thing. With no efforts in this field, you can’t attract any visitors from various search engines.
What Is Local SEO?
Local SEO is the process of optimizing your website and other digital assets. That would help you to rank better on Google for audiences located in a certain geographical area.
For optimizing websites for local SEO, the following strategies are used –
- Off-page local SEO
- On-page local SEO
- Link building
- Google Analytics
- Location targeting
- Mobile optimization
- Optimization of Google My Business Listing
10 Local SEO Tips For Tiling Service Providers
1) Optimizing Your Site For Local Search Traffic
The first step for getting more traffic from your local service area is to optimize your website’s content. This is for local search traffic. If you have an SEO company doing this for you, you don’t have to worry.
Optimize Title Tags Or Meta Description
You have seen these things on the SERPs (Search Engine Result Pages). Reading and clicking on it would take you from Google to another website. By optimizing the title tag and meta description for ‘keyword + your city, state’ would help in improving your local SEO.
Optimize Onsite Content
Sometimes optimizing the metadata won’t be enough to outrank competitors in your area. You need to optimize the content of your website for local searches. Try to mention your service areas in close proximity. For that, you can use relevant keywords to give yourself a better chance at ranking locally.
2) Submit Company NAP To National Directories
For many business owners, NAP won’t ring a bell. But for online marketers and SEOs, it is an important aspect to successfully run a local SEO campaign. The NAP stands for name, address, and phone number.
Now the NAP of your company must be listed on every page. Most importantly, it must be intrusive to whatever content your visitors are engaging with. One best method is to list your NAP on the header or footer of your website.
Additionally, you have to submit the NAP to national directories like Yellow Pages, Manta, Hotfrog, etc. When it comes to online directories, these are some of the biggest players in the game.
So, when Bing, Google, and other search engines find your NAP listed on such directories, your customers can easily reach you. The same is even when the NAP is placed on each page of your website.
3) Claim Local Map Listings For Each Business Location
You might be a tiling business located at various locations. In that case, your Google My Business listing would be your lifeblood for getting more customers.
Various researches show that in the past year, around 65% of consumers in Australia use Google My Business listing. They commonly use it to find local businesses’ addresses and phone numbers. Now, these listings account for around 44% of the clicks by Google users.
4) Adding Schema Markup Language To Your Website
The schema markup language is a universal website coding. This is added to your website and recognized by all the major search engines. By adding schema, you gain a major benefit.
Schema tells search engines exactly what your web page is all about. This would make sure that your business’s information is read exactly how you want it to be read. Also, it provides a more accurate local search listing on SERPs.
5) Submit Company Nap To Local Directories
Similar to submitting your company’s NAP to national directories, you have to submit to local and more niche directories. This would go a long way in optimizing the local search of your website.
You can register and claim your business with the local Chamber of Commerce, industry-related directories, Better Business Bureau (BBB), and other locally-based online directories.
6) Get Backlinks From Other Local Companies
The most important tip is to get backlinks from companies present in your area. Backlinks are when someone links to your website from theirs. They are some of the most valuable SEO ranking factors.
Getting backlinks from authoritative and well-known companies in your area would be worthwhile. This tip can improve your local SEO campaign.
You can sponsor a fundraiser or help out with a local event. In such case alert the media.
Just send out a press release allowing your community to know. Make them know how you are involved. There might be chances for a news outlet or two to pick it up. That would link back to your website.
Think of partnering with other companies in your area. Allow them to link back to your website. Make sure to never pay other companies for the backlinks. Also, don’t engage in other black hat link schemes that would get you penalized by Google.
7) Get Reviews From Local Customers
When you want to add a new tile to your home, you would want the best person to work with. So, how do you get experienced tillers to work for you? Just read the reviews. Gain online reviews from customers present in your service area.
That would allow prospective customers to know how good you are. Also, it builds up the trust factor. That would go up a long way in establishing yourself as the authority in your city.
For contractors, you could try to get reviews on –
- Angie’s List
- Home Advisor
Also, after finishing a job, send a follow-up email. That should contain a direct link to your company profile. Also, it must provide directions on how to leave a review.
8) Making Your Website Mobile-Friendly
Do you know that in 2015 mobile search surpassed desktop search? That means more people are researching for products and services from their phones compared to before.
Make sure your website is built on a responsive framework. Now, if you don’t have a mobile site, your mobile search results would be suppressed by Google.
That would result in lower organic traffic for ‘near me’ searches. When you don’t have a mobile-friendly website, you are regretting a successful local SEO campaign.
9) Build Local Content Silos
How can you appear in various city searches with one website? Through content silos. A content silo would be like a regular website. However, targeting it would be targeting one specific service area.
Here each silo would be having its own area-specific phone number, address, and local website page.
10) Have A Well-Optimized Website (Overall)
Overall you need to have a well-optimized website. It needs to have everything right from site structure to content. Also, it needs to improve your SEO value. Surely, that will help in proving itself in successful local SEO campaigns.
Make sure to consult a good SEO firm and webmaster. Ask them to double-check if your website is optimized for –
Your Website Has To Be Secure
Recently hacked consumer details and data breaches have become a huge topic for discussion. Even your website visitors know about this. Your whole website needs to be secure.
This includes the places where users need to fill in personal details like email address, phone number, etc. Google always gives preferences to secured websites in their search results.
Your Website Has To Be Fast
Website visitors have to see something that occurs on your website. It needs to be fast and happen within three seconds. If not, then more than 40% of online visitors would leave the website and go to another one. Here a one-second delay would lead to a 7% reduction in conversions.
Your Website Must Have Optimal User Experience
When your page loads, users immediately form an opinion. It would be within 0.5 seconds. Here they would expect to find information quickly and easily. Mainly this is from mobile devices.
With the above SEO tips, you can be a game-changer in your field of business. The best SEO tactics would make you gain more leads. That would result in gaining more customers and improving your sales.
Ultimately with great sales and reach, your brand images increases. When your brand images develop, you become market leaders. And that would help you gain more profits.
So, try out these methods and see the results for yourself. If you going to take the services of an experienced SEO company in Australia, do good research. Make sure they are legitimate and have a valid website. You can even check out their customer testimonials to know better.
At times contacting the customers directly would provide you with a clear image. That way you won’t have to regret it.