SEO Case Study
Occasio By Singh Events: A Comprehensive Digital Marketing Success Story
Occasio By Singh Events, a new wedding venue in Melbourne, approached Grownomics to establish its digital presence from the ground up. With no prior online footprint, the venue needed a complete digital marketing strategy to drive brand awareness, generate leads, and convert inquiries into bookings. The goal was to position Occasio as a premier venue for weddings, birthdays, and other private functions, focusing on affordability and luxury.
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Objective
The primary objective was to create an integrated digital marketing strategy that would:
Build a professional website optimized for search engines.
Generate leads through targeted SEO and paid advertising.
Increase brand visibility via organic and paid social media.
Establish local SEO authority and improve Google Business Profile visibility.
Create engaging lead magnets to capture inquiries and boost conversions.
1. Website Development
We built a visually stunning, mobile-responsive website that emphasized Occasio’s elegance and versatility. The website included the following features:
Clear Call-to-Actions (CTAs):
Encouraging users to book tours, request quotes, and call directly.
Lead Capture Forms
Strategically placed on high-traffic pages to convert visitors into leads.
Event Galleries
Showcasing real events to attract potential clients.
Keyword Optimization
Targeting relevant terms like “affordable wedding venue in Melbourne,” “private function venue,” and more.
Total Users
events per active user
average sessions per user
2. Lead Magnet Creation
To capture leads and encourage inquiries, we developed two primary lead magnets:
Wedding Planning Checklist
A downloadable PDF available on the website, collecting user emails.
Venue Tour Booking Form
Simplified forms to book physical tours of the venue.
3. Search Engine Optimization (SEO)
With Occasio’s website live, the next step was to enhance its organic visibility through SEO. Key tactics included:
Content Creation
Regularly publishing blog content, such as “How to Choose the Perfect Wedding Venue” and “Wedding Budgeting Tips.”
On-Page Optimization
Implementing targeted keywords like “wedding venue Melbourne,” “birthday party venue,” and “private event spaces” in meta titles, headers, and content.
Backlink Building
Establishing relationships with local wedding directories and blogs to increase domain authority.
organic monthly visitors
keywords
Authority score increased
4. Google Ads Campaigns
Our Google Ads campaigns included:
Search Ads
Targeting high-intent keywords such as “wedding venue tours” and “book wedding venue Melbourne.”
Performance Max Campaigns
Leveraging automated bidding to maximize leads at the lowest cost per click (CPC).
5. Organic Social Media Strategy
We launched organic campaigns on Instagram and Facebook to establish Occasio’s brand identity. Strategies included:
Regular Posting
Sharing event highlights, customer testimonials, and behind-the-scenes footage.
Reels & Stories
Focusing on engaging video content to increase brand visibility.
New Followers
content interactions
K Reach
6. Paid Social Media Strategy
We ran targeted Facebook and Instagram ad campaigns to generate leads and bookings. Campaign highlights:
Lead Generation Ads
Targeting couples planning weddings in Melbourne.
Event Promotion Ads
Highlighting Occasio’s special offers for weddings and other events.
7. Local SEO Optimization
To boost local visibility, we focused on optimizing Occasio’s Google Business Profile (GBP):
Category Optimization
Ensuring the venue was listed under all relevant categories.
Review Management
Encouraging satisfied customers to leave positive reviews.
Photo Uploads
Regularly updating event photos to enhance user experience.
total views
interactions
% Google Search (mobile).
Client Success Stories Real Results, Real Growth
How Grownomics helped their business to grow
At Grownomics Digital Marketing Agency, we’re proud of the partnerships we’ve built with Australian businesses. Our approach is simple: understand your goals, create strategies that work, and deliver measurable outcomes.
Here’s what makes us different: we don’t just increase your numbers – we help you build a sustainable online presence. Our clients have seen real growth in their customer base, revenue, and market position. Whether it’s improving search rankings, managing successful ad campaigns, or building engaging social presence, we focus on what matters to your business.
But don’t take our word for it – browse through our small business client’s marketing success stories below to see how local businesses like yours are achieving their goals with practical, results-focused solutions.
Client Success Stories Real Results, Real Growth
How Grownomics helped their business to grow
At Grownomics Digital Marketing Agency, we’re proud of the partnerships we’ve built with Australian businesses. Our approach is simple: understand your goals, create strategies that work, and deliver measurable outcomes.
Here’s what makes us different: we don’t just increase your numbers – we help you build a sustainable online presence. Our clients have seen real growth in their customer base, revenue, and market position. Whether it’s improving search rankings, managing successful ad campaigns, or building engaging social presence, we focus on what matters to your business.
But don’t take our word for it – browse through our small business client’s marketing success stories below to see how local businesses like yours are achieving their goals with practical, results-focused solutions.
Frequently Asked Questions
1. How long does it take to see results from digital marketing for wedding venues?
It typically takes 3-6 months to see measurable growth from SEO efforts, while paid advertising can deliver leads within weeks.
2. Why is local SEO important for wedding venues?
Local SEO ensures your venue appears prominently in local search results, driving more in-person visits and bookings.
3. What is the average cost of digital marketing for wedding venues?
Costs can vary, but a comprehensive strategy may range from A$1,000 to A$3,500 per month, depending on the scope of services.
