Initial Challenges
Before partnering with Grownomics, the wedding venue faced significant hurdles
Limited non-branded traffic
Limited non-branded traffic
The website was primarily receiving visits from branded searches, leading to minimal new lead generation.
Low local visibility
Low local visibility
The Google Business Profile (GBP) had low interaction rates, affecting local bookings.
Minimal user engagement
Minimal user engagement
The website struggled with low average session durations and limited page views.
Grownomics’ Strategy: Expertise in Action
To overcome these challenges and establish the wedding venue as a top choice in the local market, we implemented a strategic SEO plan centered around these key areas:
In-Depth Keyword Research
- We identified high-intent, non-branded keywords such as “wedding venues in melbourne,” “affordable wedding venues,” and “wedding reception packages.”
- Internal link: Grownomics’ Wedding Venue SEO Services, focusing on detailed keyword analysis and tailored strategies.
Content Strategy for Authority
- We created comprehensive landing pages and blog posts on topics like “How to Choose the Perfect Wedding Venue,” “2024 Wedding Trends,” and “Affordable Wedding Reception Ideas.”
- FAQs were added to the service pages to improve user experience, answer potential customer queries, and boost long-tail keyword rankings.
Local SEO for Trustworthiness
- We optimized the Google Business Profile with detailed descriptions, regular updates, and high-quality images.
- Local SEO efforts included accurate NAP (Name, Address, Phone) listings across directories, reinforcing the wedding venue’s credibility and visibility.
Backlink Building for Authoritativeness
- Grownomics focused on acquiring backlinks from top wedding directories, relevant blogs, and local news outlets.
- This improved the domain authority, driving more referral traffic and signaling trustworthiness to Google.
Results Overview
Google Analytics Performance
Total Users
Total Users increased to 136,426, with 82,640 from organic search.
Engagement Rates
Engaged Sessions: Users had an average of 0.75 engaged sessions, showing increased interest in the wedding venue’s offerings.
Improved Local Visibility on Google Business Profile (GBP)
GBP Interactions
GBP Interactions reached 44,731, demonstrating significant growth in local searches and engagement.
Consistent updates
Regular updates and high-quality images helped the GBP consistently appear in local search results, improving the venue’s credibility.
Google Search Console (GSC) Data
Total Clicks
Clicks surged to 99.3K, while impressions reached 2.33 million, reflecting better visibility for high-value keywords.
Average Position
Average Position improved to 20.3, boosting non-branded keyword rankings and reinforcing Grownomics’ role as an authority in wedding venue marketing.
SEMrush Results
Organic Traffic
Organic Traffic grew to 23,797 monthly visits, a direct result of strategic keyword optimization and targeted content creation.
Ranked Keywords
Keywords Ranked increased to 3,793, including several high-volume search terms that positioned the venue among the top 3 results.
Conclusion
Grownomics’ Proven Results
This SEO campaign showcases Grownomics’ expertise, authoritativeness, and trustworthiness in wedding venue marketing. By boosting visibility, improving keyword rankings, and driving more organic traffic, Grownomics helped the venue achieve:
Higher lead generation through non-branded traffic.
Improved local authority with increased GBP interactions.
Increased bookings through better user engagement.