Many of the wallpaper businesses in Australia find it difficult to gain visibility on Google. Well, it is not easy. Wallpaper businesses in Australia that rank follow two procedures.
Firstly, they follow properly applied SEO methods. Secondly, they spend extensive time expanding these Local SEO strategies.
However, you would ask one doubt. How does a business owner in Australia get good SEO strategies? How does one know he or she is on the right track? Which SEO strategy is best and result-oriented?
Let’s check out.
What Is Search Engine Optimization (SEO)?
SEO refers to various methods. These methods are used for making it easy for search engines like Bing and Google to find your wallpaper business website. Here it uses various techniques.
That helps search engines to find out details you published on your website. Then it would be ranked based on similar websites.
Understanding Your Online Customers
Just like traditional marketing, you have to improve your search ranking. Firstly, you have to begin by understanding the behaviour of your customers. You need to think about the way a person would search. So, it means understanding the search patterns.
Local SEO Tips You Can Follow For Your Wallpaper Business
1) Updating Your Content Regularly On The Website
As everybody knows, content is the king. And that is even for website ranking. The best advice is to always add good quality content. They need to be relevant and descriptive to your website.
Make sure not to publish rubbish content that no one will engage with. Australian customers and Google like it when you are outlining relevant information about your wallpaper business. You need to make sure that the latest staff profiles are visible.
Plus, you need to publish relevant articles about your business. Even write useful blog posts and outline your products and services.
This way you get more quality details about yourself online. So, you have a better chance of getting found by searchers using a specific keyword.
These keywords would be the ones that you are writing about. This way, Google’s ranking naturally matches your website and its query. Now you need to schedule fifteen minutes per week to update your website. The same is for working on powerful new content.
2) Create A Social Media Campaign And Use It
Social media pages provide high-quality backlinks. That would strengthen the importance of search engine ranking needs. You need to create and maintain a good social media page. That must be relevant to your business.
You might feel social media would not be relevant to your business. Well, that is wrong. You can find ways to be much more relevant. For example, share the content of happy customers, new products and services, etc.
This would really work. Google likes active social media accounts. Ones that have a good amount of interactions. You can create a Facebook Business page. Then link it to your website page for free. When you connect your wallpaper business’s website to social media, you get strong backlinks.
This is something that Google loves to rank sites higher. Also, it is a good way to spread communication regarding your business development.
With Twitter, you can tweet about your business news, offers, and promotions. Create a business account on Twitter. Google for business is another tool. This is the power of Local SEO Agency that can help you to gain more business leads.
3) Create A Google Places For Your Wallpaper Business Listing
A Google Places for business listing is great. It would allow your website to come up on Google with a prominent map. Also, your contact details would be displayed on the right side of the search results. That would be great for a person searching for your business.
Sometimes you already would be having a listing. This would be automatically generated by Google. You can even connect your listing to the URL.
Here you can type in your business name. A map would get displayed and you need to click ‘Manage this business’. Frankly, Google My Business or Google Places is necessary for geo-targeting your business. So, your Google page would show up when someone searches for your business name.
The same is for the services you provide like ‘ best wallpaper suppliers’.
The steps you need to follow are –
► Go to the Google My Business page. Create an account.
► For best results, add many photos of your business. You can even add photos of your team, building, or office.
4) Network With Websites Present In Your Industry And Cross-Link Your Website
Here you need to follow a good backlinking process. Backlinking is a procedure of exchanging links among websites present in your industry. Here you have to ask other website owners if you can post a guest blog on their websites. That would help to share interesting industry knowledge.
When you are visiting other websites, it is the best idea to provide thoughtful comments and ideas about the article. The same is with blogs and places that encourage sharing.
Additionally, you need to request the owner if you could add a link. One that would redirect to your website.
That way readers can find out about you. In exchange, it would be a great idea to suggest that you post a link back to their site from your website. Getting a link back to your website from high ranking and high-quality websites is great.
Also, this is one of the most significant things Google looks for when algorithms calculate your ranking. Here that would show how well networked your site is online.
It would be great if you could share your website with your friends and family through social media accounts. Just mention your web address right in your email signature.
That would keep the awareness of your website high. Develop useful and industry-specific content. Share it with your industry.
5) Get As Many Links To Your Website From Other Websites You Get
Getting people to click links from reference sites is good. But that won’t give you so much. But having these links provide your website with more credibility in Google’s eye. Here the higher the quality of the website that is linked to you, the better.
Take the assistance of a good SEO team. They would create a list of the sites of the various listing in Australia. You can even do the same for business directories like True Local, Hotfrog, etc. Even try out the social media sites like YouTube, LinkedIn, etc.
The same is for directories for a particular industry like TripAdvisor, Eatbility, etc; local directories like South Cost Local, Berry.org.au, etc.
6) Avoid Links From Spammy And Dodgy Websites
To be number one or gain a good amount of customers avoid getting links from unauthorized websites. You should avoid links from other websites that look dodgy. That can be detrimental to your rankings.
Sometimes inexperienced SEO firms in Australia would get links from these websites. You can easily identify them. They would be from websites having poor and cheap-looking designs. Also, they would be having loads of links, and the content is written won’t make any sense.
7) Make Your Business List On Directory Listing
Always research Australian directories and list your business profile on them. Here you need to make sure that you create a strong profile along with links going back to your website.
Here if possible make use of the additional feature reviews present on these websites. That would leverage off the current traffic from such websites. Also, your business would show up more regularly in these search results.
Plus you get the best quality backlinks from such pages to your website. Now business directory websites would carry huge authority and provide great traffic. Here listing on them is the biggest assurance for your business.
8) Collect And Display Customer Testimonials And Social Proof From Third-Party Feedback Review Websites
A third-party review site is of much importance for SEO. It brings value to your business as well as verification. Nowadays, potential customers would be able to check your business. They can know whether it is real and reliable.
Plus customers would engage on your website for a long time. Of course, testimonials sell businesses and they are something to rely on.
As your business is real and credible, the testimonials are proof of that. So, you need to make these external proofs visible that provides the necessary assurance to your service. You need to contact a wide range of your clients over the past 12 months. Request them for good feedback.
You can list up social media links like TrueLocal listing, Google Plus, Facebook Business page, etc with reviews on them. Now, these links are highly valuable to have for your website. And better when there are customer reviews on them.
Not only that, it would be better to share testimonials on your website. Share them even on your social media pages. Get them to link back to your website from the concerned review pages.
9) Develop Reassurances, Regular Discounts, And Promotions For Stimulating Interest
Here promotions would create a sense of urgency. That would make readers interested to enquire. This is common when the offer is limited. It would be a great idea to write on your website ‘Call now for special new customer promotion’ or something similar.
For a great result, you can put your discounts on the top-of-the fold of your page. So, they would be viewed by users as soon as they land on the page. The best part is they won’t have to scroll down.
When you add reassurance or guarantees to your work for leads, there are fewer chances to approach you. Assurance makes your services more enticing. Also, it is less risky for potential customers. So, they would more likely be interested in your services.
That would make them get in touch with you when they are comfortable and have low risk. Here having a series of promotions and reassurances means viewers would take note of your website. They would save it as your favourite. That would place more trust in you.
Frankly, Google places better trust in it too. That leads to a positive result. Try to brand your website with reassurances and offers. Check out your competitor’s websites. See how you present your products and services better.
Zone into single promotions that are meaningful. Induce reactions and be inventive. Also, try to be honest and catchy.
10) Create Prominent, Clear, And Increased Calls-To-Action On Your Pages
The effect of having the best promotion, content, and attention-grabbing headlines is limited. That would be without any prominent call to action. This can urge readers to act and do something.
For example, it can be ‘Call now for a free quote’. Even it can be something like ‘Email your details. We would get back to you within 24 hours. Most SEO companies would optimize the website of their clients.
They would make sure that the website displays the phone number and inquiry forms. However, here it can be a matter of personal taste on how much you want to repeat these. Also, it can’t suit all industries to have a sales-focused feel to them.
Now having leads from your website is good. That is the sign of your website’s success. Here the more calls, the more effective your website would be.
Well, the best part is that you can create a series of best offers and promises. Get them promoted on your website. Try to measure which ones would work and which won’t. Try to revise your website as and when needed.
Being a wallpaper business provider in Australia, you need to follow some good SEO tactics. To be in the game, the services of a good SEO agency can be beneficial.
Local SEO tips would improve your local business reach. You would be able to gain a customer from Australia and that too within your area. The above ten SEO tips would be great for taking your business to new heights.
Ultimately, your wallpaper business has to gain more customers. And for that, it needs a great online presence.