Digital Marketing Guide for Pallets business in Melbourne, Sydney, Brisbane and all other cities in Australia


Plain Pallets, Export Pallets, Recycled Pallets, Wooden Pallets, Plastics Pallets Digital Marketing Guide.


A pallets business usually focuses on attracting and retaining customers all the time. They can be based on traditional advertising forms, such as listing in directories like Yellow Pages, print ads in local newspapers like Leader, etc., and cold calling, etc. These marketing channels are now old and many times not measurable.

Below are reasons why Export Pallets businesses should use digital marketing to attract customer:

1.Digital Marketing is fast and measurable

The group of potential customers you find online is a much larger group of people than you would likely be drawn to locally. With digital marketing, you can reach large audiences effectively and measurably.

Other benefits of digital marketing include:

  • Your customers are online
  • Real-time results. A person can search online, find your up-to-date information about your business and contact you straight away.
  • Target relevant customers and avoid tyre-kickers.
  • The ability to communicate with your possible customers and know exactly what they want.
  • Ability to attain a bigger market
  • You can spare yourself much money and reach more clients with less money than traditional marketing methods
  • Get to know your audience and get to know them personally, helping you build brand loyalty

This is how people do business today. When someone is drawn to your business, whether it’s for recycled or heat-treated pallets, they search online and look for who is the right business to provide them with their requirements.

They hope to find your pallets business there with a website and social network. They might be looking for reviews to find out what others say about you and if it’s a safe place to do business.

If a potential customer can’t find you online, they may conclude that your pallets business doesn’t seem legitimate. Chances are, many of these potential customers will decide not to take your business seriously and quickly move elsewhere.

Once they decide to move elsewhere, they probably won’t come back.

2.Your competitors are online

For your export pallets business to be successful, you need to pay attention to what your competition is doing and learn from it. Reason your competitors not just as someone you intend to beat, but as people who have something you can learn from.

Suppose your prospects start looking for an export pallet business online and can find your competitor’s website, but not yours. In that case, your business does not even exist to them. Your potential customers can’t choose you if they don’t know you. In this scenario, your competition is ahead of you, whether they have an effective website or a clear message.

3.Your customer’s are online

Of course, in today’s digital world, the first place the average consumer searches for what they want is online.

Whatever services they are looking for, they will likely start searching with Google. If your pallet business doesn’t have an online presence, they won’t find it, and you can’t compete.

Simple questions your prospects might want quick answers to should be easy to find online, such as what you specialize in, what your hours are, and where you are located.

By looking at your site and your competitors’ sites side-by-side, your potential customers should compare prices, special offers, hours, and more.

This is why it remains vital to understand what your competitors are doing. Your potential customers are already watching you and your competitors, and they’re already comparing.

4.Customers can quickly find you online

Think of digital marketing as a means to make yourself accessible to the people you are trying to reach to deliver your products and services.

The reach of your export pallets business can extend beyond your walls. You can draw a much larger audience than just serving local customers.

Customers and prospects can conveniently send you emails with questions, browse your inventory, and make purchases.

Potential customers who cannot physically come to you can still do business with you, whether they are limited by transportation, disability, or living too far.

5.Digital Marketing helps you know your target audience

Digital marketing enables you to communicate with your potential customers. Gradually, you will be able to know them and what they hope to find.

On a blog or social media, you can start a conversation. Please do some research or get to know them. Pay attention to comments or survey responses.

By interacting digitally with people, you can begin to learn what they are looking for. Where does it hurt? What keeps them from sleeping at night? What solutions can you offer them?

Instead of guessing, digital marketing provides tools and methods to find out who your customers are.

This way, you begin to build a bond with your customers, and you become much more than a business. People tend to purchase from companies they have purchased from in the past.


The digital part of Australia’s business sector is booming as companies spend more than ever on digital media advertising and expect it to grow further in the years to come.

With the expansion of the e-commerce industry and the rapid adoption of smart technologies, the country’s digital landscape offers room for more growth and promising opportunities for marketers.

Businesses and other organizations are increasingly aware that digital marketing can reach their core markets more effectively than traditional print and television media. Overall, the industry’s revenue is expected to grow 14.9% over the past five years through 2019-2020, reaching a value of $2.3 billion.

Australian Internet users spend an average of 5 hours and 4 minutes per day on the Internet, and about an hour and a half on social networks.

However, it should be noted that the daily consumption of Internet time has decreased by 30 minutes compared to last year.

In recent years, Australian digital marketing has started to spend more and perform better than almost any other country.

By the end of 2020, Australian marketers are expected to spend more than 50% of their advertising budget on mobile and online marketing. The news comes from a recent marketing report released by Signal, an Australian company specializing in digital and multi-channel marketing.

Taken together with the other perspectives that have emerged in this report and the related analysis of the Australian market in 2019, it is clear that Australia’s position at the forefront of the digital marketing package presents unique opportunities to hardwood businesses.

You can start today if you’re an Australian marketer ready to overcome the digital dilemma and take your hardwood pallet business to the next level.


If your second-hand pallet business does not yet have an online presence or if creating a website is not on your to-do list, you may be missing out on the many benefits that being online offers to your kind of business.

Here are the top reasons why now the best is time to for your second-hand pallets companies to go online:

·Gain credibility

By having a website instantly gives your business credibility, customers are more likely to trust your business when they log into your business website.

Being online opens your business to a world of opportunities to build your trust through online reviews and testimonials.

·Increase your brand exposure and reach more customers

Not only will it be more straightforward for you to find your customers, but you will also be able to contact and communicate more efficiently by creating an online presence for your business.

Leap ahead of the competition in the Pallets Industry

It is possible that at least a few of your competitors, if not all, will be present online. Potential clients exploring for your products or services could end up landing on your competitor’s website.

Control your brand visibility and positioning in the Pallets Industry

Having your website means you have more control over your brand online. There are many great opportunities to get creative and show off your brand online, showing customers why you are the best choice.

·Get reviews online and attract more customers

Posting reviews about your business is an effective way to prove your credibility and gain customers.

At the same time, you can get great reviews on social media if you have a page on your site dedicated to showing what customers say about you and your products.

·Digital allows you to get leads and enquiries all the time, any time.

The internet allows us to shop outside regular working hours. With a website, customers can visit your business 24 hours a day, seven days a week.

·Get found online when your customer are looking for pallet companies

Suppose customers use search engines to find local stores or search for products and services. In that case, you can lose valuable customers if you are not online.

Whether you’re working on SEO to boost your business in search results or to make sure it shows up on Google Maps, having an online presence is the first step in making sure your customers can find your business.

.Get the best from your investment in marketing

Having a website is your foothold in the digital marketing world. From email marketing to using social media, your online presence allows you to explore digital avenues that can help you build brand awareness, reach customers, and increase sales more profitably than the traditional marketing methods.


Many pallet companies don’t have great websites. Some don’t even have one at all.

The ability to show your business’s value and your services is a critical component that contributes to your pallet companies’ success. With technology now a fundamental part of our daily lives, finding your business on the internet is an absolute must.

In this part, I will explain some important reasons why your pallet company needs a great website.

1.Company profile

A pallet business website is an essential source of information for customers. Of course, there is a typical list of services, products, and business addresses.

However, many websites offer a history of the company, from its roots to its focus today. A great website gives your business the space to include biographies and contact details of important people.

Additionally, a company’s website can be a poster of a company’s mission and values.

2.Build your credibility

81% of customers research a business online before making a purchasing decision. A website for your business allows you to showcase how your services and products are helping customers.

An easy way to showcase this benefit is to include a case study webpage that showcases problem-solving and customer needs. Customer challenges can be specific to a geographic region or focused within the pallets industry.


Television advertising remains an expensive medium that can be costly in dollars. Other advertising methods often require a commitment to more topics or a lengthy campaign and creating the artwork.

There was an era when designing a website was an expensive project that took months to get started and required a level of technical knowledge that few people understood.

Today there are plenty of tools and platforms that will help you build and update a website overnight at a low cost compared to other marketing channels. You can buy a decent website, even if it’s a small pallet business with a limited marketing budget.

4.Open every day

A business website is open 24 hours a day, seven days a week, 365 days a year (Christmas included!). It is a channel for potential customers to rate your products and services and contact you immediately.

5.Control the story

A social media platform (for example, LinkedIn and Facebook) will allow you to create a page or list. However, you can only verify certain aspects of this list, and it generally looks the same for all other companies.

What if the social networking platform is sold to another tech company or loses the audience’s preference to be associated with a negative post?

Creating a website for your pallet company gives you complete control over your business version and the message you want to present to the world. You can change the layout, color scheme, and font used for the text.

Besides, your website can be immediately updated with new services or offers.

6.Pre-qualify your potential customers. Weed out tyre-kickers.

Building a website for your business allows you to follow your audience! As stated above, most clients will use the internet to search for a company, which means they will use a search engine to find information.

When you link to your website, these search engines provide reports that can show you:

  • General location of the customer
  • Keywords used to find your site
  • When customers visited
  • Which pages the customer spent the most time
  • What parts of the site they clicked for more information
  • What devices did the customer use (desktop/mobile/tablet)

These metrics and others are great tools to help you refine your pallets business website.

7.Level the playing field

There is absolutely no difference between a website created for small businesses and a website built for a large multinational corporation.

With a small investment of your resources (time and money), you can have a website that can provide the same resources and skills to capture interested visitors, entice you with meaningful content, and offer potential customers to your business.

The Internet gives a unique opportunity to level the playing field for all firms and how their customers can be found.

A website is a digital foundation for marketing your business online and staying competitive in the current business environment. Without it, you risk losing business and falling behind.


1.Start with Audit of your current website, if you have one

If you want to upgrade your site, the first step is to review your existing site. Take a sheet of paper and visit your website using at least two of the following browsers: Mozilla Firefox, Safari, Google Chrome, or Internet Explorer. Experiment with different screen sizes and configurations to get a good idea of what your customers are seeing.

The second step is to create a list of keywords that customers could use to find you when they search online. Enter these search terms and see where you appear when they search Google, Yahoo, and Bing.

If it doesn’t show up on at least 2 or 3 main pages, imagine that you are virtually invisible to others, as people usually don’t see more than a few pages of your internet searches.

2.Define your goals for your website

Don’t rush to see what someone else has done. Stop and think about what you want to achieve with your website and what message you want to send to your customers.

Firstly, you need to pause and reflect on your website goals.

Do you primarily want to attract potential or existing customers?

Are you mostly interested in education and telling your unique story or providing a portal for business transactions?

Do you want to allow customers to access your billing or ordering information online?

If you have multiple locations, you may need to keep those different locations or set up lead forms to email questions to the right seller. Are you ready to take the time to optimize your site to compete for the best search engine rankings?

Once you’ve set your business goals for your website, you can get to work on messaging. This is significant if your main goal is to use your website to attract new business or promote organic growth. After visiting many industrial sites, I saw all kinds of messages. Some of the most common topics are high-quality standards, low-cost suppliers, environmentally friendly packaging, on-time delivery, pallet customization, family business, long term relationships, suppliers solutions, export pallets, certified/heat-treated pallet specialists, strategic geographic location, a wide variety of materials and sizes for pallets, industry leader, customer service, logistics experience, pallet handling, packaging design and consulting services, automatic/efficient operations, ISO certification, full logistics service pallets and vice versa, many colors, high-quality wood, etc.

You need to decide your main strengths and make sure that your website is visibly promoted using text, images, and even videos. It should be on your home page. Whatever are the top three reasons people visit and use your company, they should be the center of your online messages.

3.Search engines are your friends, or they could be your enemies

Many people who go to the internet looking for something use search engines to target their search. Search engines are not the end of the game. But they are useful tools and should be taken into account when designing your website.

You need to make a list of the top search terms that you want to optimize to cover your site. You can create landing pages that are designed to attract customers who are looking for different things. For example, a customer exploring for the phrase sustainable packaging or green packaging demands various messages than one looking for quality pallets or certified export pallets.

An easy way to choose these search terms is to use a variety of online tools. Google Adwords tool can be used to calculate your search terms’ popularity, level of competition, and a list of similar terms. If you think it will be challenging to get the first position on an important keyword, you can always try similar phrases or words, which might be a little easier to master.

You can create a spreadsheet that contains all of your keywords, popularity search results, and competition results. Choose the keywords with the best popularity/competition ratio.

You can then use a program such as or Advanced Web Ranking to see where you rank on your keywords.

4.Develop common marketing vehicles and link them to your website

If you don’t communicate with your customer regularly, your competitor might. Pallet companies can do a variety of things to communicate with customers and potential customers.

This includes email newsletters (with content that interests them), website videos, news webinars, blogs, brochures, social media, phone consultations, etc. Your website can be used to improve and link these methods of communication.

Don’t try to do everything. But you have to do one or two and do well. Be prepared to experiment and see what the most significant benefits are.

5.Designate a website champion on your team

Websites often appear as a later thought because they are. No one has the task of making it a priority on the to-do list.

You should find someone who has the tools to help you promote your site’s development and maintenance. Whosoever you get does not need to be a webmaster or know HTML code. While these skills can help you, the key is finding someone who is at least proficient in computer technology, can do research and has the power to lead the effort.

6.Consider redesigning your website to include a content management system

Most of the sites I have visited in the pallet and lumber industry seem to be nothing more than a series of HTML pages with no backend management system. Still, if you want to make changes without hiring or paying a webmaster all the time, you should consider having a basic content management system that orchestrates what shows up on your website.

A CMS manages your website’s look using databases, templates, and what you see is what you get editors and can be used by anyone to change the look, appearance, and website content.

CMS options have come a long way in recent years. There are several free CMS programs that a webmaster can use to set up their website.

The most used programs are Joomla, Drupal, and WordPress. Many more, including Made By Movable Type, Cushy CMS, MODx CMS, Silver Stripe, ImpressCMS, CMS Made Simple, Frog CMS.

Building a website with a CMS can cost a bit more. But in the end, it will be worth it, unless you want to pay the webmaster every time you need to make changes to the website.


Many Pallets businesses often rely on generic images and basic photographs as the face of their brand. The inevitable result is that these images are no different from the competition.

While this aspect of your marketing is easy to overlook, original photography gives you a platform to distinguish yourself from your competitors and highlight your products and services quality.

Consider the following benefits to understand better why original photos are important in representing your brand:

  • Originality: When you use original photos instead of the same stock photo, the picture that appears in your ad will not appear in another person’s ad. Due to the limited quantity of photo stocks, many photos are sold multiple times and appear regularly in other advertisements. Using original photos means that your branding images will be exclusively yours, and another pallet company won’t be making use of it.
  • Contextual and relevant: An ad has the potential to be stronger and easier to remember when there is a connection between the image and the ad message. This connection allows the picture to speak directly to your ad idea. With the original photo, you have the power to strengthen that connection by personalizing the image to your exact message.
  • Brand Identity:Using stock images to sell your service or product, only dilutes your company’s brand. Creating original photos for your business reinforces and strengthens your brand through intentional photos, rather than generic images.
  • Credibility: The use of original photos offers the opportunity to show the local landscapes recognized and familiar to the target audience. It has the potential to make your name more trustworthy and authentic.


Search Engine Optimization (SEO) is simply making a web page easy to find, crawl, and rank. It’s all about helping your customers find your business among thousands of other companies.

SEO is an integral part of any digital marketing strategy. It is a holistic approach to attracting customers to your business through online platforms. And to do that, you need to make sure that your site ranks higher in the SERP (Search Engine Results Page).

A good SEO allows a site to rank on the first page of the SERP. And the common belief is that people usually scan and proofread the first two pages of the SERP.

Almost 74% of consumers use search engines to find information for local businesses. Compared to online marketing like PPC, social media marketing, email marketing programs, SEO offers excellent profitability. Every day, nearly 80-90% of customers check their reviews online before purchasing a product.

Reasons why you need to spend in SEO for your Pallets business

1.Brand awareness

If you want to compete in your Pallets Business with your competitors, you need to spend in SEO to be visible and easily recognizable.

By investing in SEO services, your pallet business can generate quality traffic.

Over time, the brand will become more trusted through increased visibility. When your customers try to find you online, they expect to see you on the first page of the SERPs for a particular keyword, and otherwise, your brand will lose its shine.

2.High-quality traffic

If you want to be prosperous online, you need to start generating leads. Indeed, more traffic might not translate into a higher conversion.

Still, it will eventually rank higher, and over time, your SEO strategy will evolve towards higher conversion. Conversion won’t be possible if you don’t have traffic.

By executing SEO tactics such as keyword optimization, web auditing, directory submission, link building, and analysis, it is easier to attract relevant traffic and ultimately increase sales on your site.

3.Magnificent Return On Investment (ROI)

There is no denying that modern business marketing is expensive. Small businesses struggle to raise capital to compete with global brands with budgets dedicated to increasing visibility and generating traffic.

However, digital marketing has changed everything, as most of these tools are easier to build and implement. For example, video, which has become a complete SEO strategy, is inexpensive to produce and distribute.

Most SEO methods don’t require a huge budget, and it’s no surprise that small businesses can compete favorably with their bigger competitors.

4.Google Analytics for a better consumer perception

The latest marketing landscape has changed, and today, the use of data in marketing affects the strategy’s success.

For example, choosing to market on Facebook might seem like a foolproof idea until Google Analytics reveals that your target audience isn’t even using your social media platform; instead, they use Instagram.

Your SEO strategy should be driven by consumer information for the best-targeted marketing results.

5.Build trustworthiness

When creating an online presence, send a detailed message to prospective clients. Your website can be used to educate, entertain, and convince customers of your services’ value.

Meanwhile, an internet user wants to find a reputable brand in a particular industry; they go straight to a search engine. If your business is not high in the ranking, you can bet there will be reservations about trustworthiness.

This is why small pallet businesses have successfully destabilized big brands by building reliable websites and attracting modern, knowledgeable consumers.


1.Use a Keyword Research Tool to Get Niche Keywords

Keyword research will help you recognize a wide range of possible keyword opportunities, including less obvious terms that can drive traffic and sales.

As this site is a new activity, we do not yet have any historical data to use as a predictor of future performance. Therefore, a good basket of potential keywords is needed to dig deeper.

WordStream Free Keyword Tool is great for niche keyword research.

Most keyword suggestion tools only generate a short list of terms. But you want to build a large portfolio of keywords, including keyword variations that you might not find on your own.

As you can see, WordStream Niche Keyword Generator returns hundreds of keyword ideas for the phrase “wooden pallets.” It’s a wonderful start. But, unfortunately, all of these keyword suggestions probably won’t help you.

2.Refine your list of Wooded Pallets keywords

A list of keywords has no intrinsic value; in fact, these are only suggestions. What matters is what you do with your keywords. Therefore, finding an effective method to narrow down the list is essential.

There are several ways better to define your keywords with the free WordStream keyword tool. When you add a URL or keyword, the Keyword Tool generates a full list of Google search volume and search queries.

Don’t forget; your keyword list should be as specific as possible to you, your website, and your business. Your keywords are as valuable as they are relevant to you.

You don’t have to use all of the terms suggested, but you must know them.

3.Determine the competitiveness of the wooden pallet keyword phrases

Finally, you will need to consider each keyword phrase; In other words, assess the relative ranking difficulty for each keyword. Unfortunately, relative competition alone is not sufficient to carry out this type of analysis.

After linking your AdWords account to the Keyword Tool, the algorithm can assess a particular search query’s feasibility in your existing PPC strategy.

You can use it to eliminate unnecessary (or overly competitive) phrases, making sure you only implement keywords related to your business.


Google My Business (GMB) is a tool that allows you to manage your business presentation in Google Search and Maps, making it much easier for customers to find information about your business online.

The information listed includes opening hours, addresses, and contact details. If you want to be found online in a local search, your business must appear in GMB.

Make sure that your Google Page is updated with the correct information and optimized for the best results, which can make a big difference not only in terms of site traffic but also in-store visits. GMB promotes the online and offline success of your business.

As GMB becomes more important, you must have a complete list of all the correct information on your local business website. This allows consumers to obtain readily available information without having to exit the search engine.

Additionally, companies that share this information are more likely to rank higher in search results.

If you have not up a GMB listing for your plastic pallets business, here’s how to create one:

  • To get started, create a free business profile on Google. To do this, a Gmail account is required.There is currently no maximum number of ads per account so that you can manage them all in one profile.
  • Start by writing the name of the business. If there is no prompt, you’ll need to create a new one, but you’ll need to request it if it already exists.
  • The process is relatively straightforward: you’ll start by entering all the necessary information, such as company address, contact details, and category, which you’ll select from various options.

Once you have created or claimed your business registration, you will have access to the GMB panel. Here you can create articles or offers, add photos, update information, and check audience statistics.

Updating Google My Business regularly helps your plastic pallets Company get more visibility and accuracy in search engines. With every 4 out of 5 consumers using search engines to find local information, GMB can help you reach new clients and provide accurate information.

Registration is free and only takes a few minutes, making it a unique and essential tool for all pallet businesses.


Social media has had a major impact on the way businesses find and communicate with their audiences.

Before social media, businesses had to go to live events to find potential customers. Sadly, the average cost to attend even a small business conference is around $1,000, making it difficult for startups to reach their target audience.

Some key reasons why you shouldn’t ignore social media:

1.Social Media will enable your Racking pallets business to become omnipresent

Today, the average person has about eight social media accounts. If your brand is also present on some of these platforms, it will appear everywhere in that person’s life.

You’ve probably heard the rule of seven, that potential customers should see the brand’s message seven times before they buy. That number is supposed to be much higher in 2020 when people encounter more than 5,000 brand messages in a single day.

Hence, social media is a great tool to help your brand gain views and better brand awareness.

2.Social Media Increases personalization

A notable impact of social media in today’s business environment is the new level of personalization brands can achieve.

One-third of marketers say that developing a more personalized experience is a priority. Additionally, 81% of consumers like the brands they know and understand when it is right to sell to them, and when it isn’t.

With social media, it’s easy to develop a more personal interaction, as you can show them advertisements based on their past interests and interactions.

3.Social media creates more loyalty

Social media has had different positive impacts on plastic pallets businesses by helping them generate loyalty.

The first way businesses do this is to create their page on social networks and encourage interaction.

One of the secrets to building truly loyal followers is persistence over time. Social media is likewise a great way to generate loyalty with your followers and then transfer them to your channel, for example, via email.

4.It increases collaboration in the industry

It can have a meaningful impact on businesses that depend on collaboration to grow. Influencer marketing is probably the most common form of collaboration and is also extremely effective.

5.It helps to add trustworthiness to your brand

Suppose someone is researching a business before making a purchase. One of the places they will check is the company’s social media accounts to see if there are any discounts or to make sure there are any discounts. Potential customers can also see your fans and reviews, which increase the credibility of your business.

An average customer demands a business to have at least 40 reviews before relying on its star rating.

6.Social media increases your plastic pallet business referrals

One of the main benefits of having a social media account for your business is that it is a virtual platform for word-of-mouth advertising.

If you’re like 71% of other consumers, at some point, you’ll buy a product based on social media recommendations. There are several companies, such as Dropbox and Evernote, created from referrals.

So how can you increase your recommendations? Start by providing fantastic service and make every customer a fan.

If you already have a fantastic product or service, you can take advantage of social media by running contests.

7.It helps you assess audience comments

After you’ve started a new product or service, the first thing you want to know is how people perceive your new launch. Is the product easy to use? Are the necessary resources lacking? Did you include it at a reasonable price?

While it’s not uncommon to get complaints from people who don’t even buy, social media is an exceptional way to begin a conversation with your audience and gauge their satisfaction.


1.It helps drive traffic to your website

Frequently and regularly posting content that creates educational and entertainment value increases your site traffic.

More traffic equals more leads for B2B and B2C businesses, whether it’s SEO marketing or newer shoe services, or you have a news-based website that relies on more traffic for more advertising revenue.

Used pallet businesses see significant benefits by frequently blogging, compared to other businesses that don’t blog or blog often.

Having more people on your site can only mean more booking potential, more referrals to your contact form, and more questions from potential customers.

Higher site traffic is good for any business type, especially for visitors who have discovered your content while looking for solutions to their problems.

Create content that addresses your audience’s weak points and make sure the headlines accurately describe the content they are searching for.

2.Attract new customers

No matter the kind of pallet you are selling, businesses with frequent and consistent blogs will gain more attention.

Even more, attention translates to more new customers (if the content adds value).

How do you research online before purchasing a service or product?

You use Google or other search engines to research almost anything you want to buy, either big or small.

3.Expose your business to many readers

Several business blogs are needs-based, which means the content provides answers to questions and connects readers to the solution.

But there are also wish-based blogs that focus more on stimulating demand for something your readers didn’t know they wanted at first. These wish-based blogs are designed for those who want to read content in their free time to keep them engaged in their free period.

This kind of content is a bit more challenging to create. The secret is to make these blogs interesting and engaging enough that people want to read them for fun.

Over time, you can make a relationship with your readers through the blog’s content and tone, which will eventually build brand loyalty. Provide fun content focused on your product or service.

4.Show and say what your pallets company can do

For many businesses, such as home contractors, personal trainers, landscapers, web designers, pallets, etc., a blog can function as an ongoing work portfolio from the past.

This is ideal for businesses that thrive on past success evidence, such as the businesses listed above.

You must have an easy way to show potential customers what kind of results to expect. A blog can do this and the other. With a blog and incredible images of your work, you can quickly build an impressive portfolio and get clients there.

5.Deliver your business results long after the initial publication

This is one of the least talked about Blogging’s benefits – It continues to attract leads and new customers along the way, sometimes for years to come.

HubSpot reports that over three-quarters of blog views come from previous posts. Best of all, these old posts help you get the vast majority (over 90%) of leads.

While creating new articles is always essential, older articles can remain relevant to your readers for a long time.

Older blog posts that have authority/ranking over time and generate a decent quantity of organic traffic can likewise be easily updated to meet current campaigns/goals. Therefore, it is recommended to keep old blogs up to date with the latest links and data.

Sometimes a few small changes are all it takes to keep the blog useful and attract qualified leads.

6.Build your network in your niche

When most businesses think of Blogging, they focus on customers. They rarely think about the networking opportunities that an established blog can create.

Each niche has a handful of useful and reliable blogs; think of hundreds of digital marketing blogs.

Only a few stand out, and they all have frequent and consistent blogs. You can bet they have the most crucial client portfolios and strategic partnerships.

Many companies follow content posted by their competitors. Following a blog, a thread is the easiest way to see what others are doing.

Following other people’s blogs helps a business stay competitive. But it also helps establish substantial networking advantages with others in the niche.

7.Create a flow of trust

When a business creates a flow of trust, its reputation spreads faster.

Stephen R. Covey, the author of The Seven Habits of Highly Efficient People, a must-read for anyone in business, says, “When trust is high, communication is easy, immediate and effective.”

Frequent and consistent Blogging is the easiest way for your brand to build that trust. When you develop excellent value content that continually adds value to your readers, your brand will convert.

Trust doesn’t grow quickly, but as soon as a reader finds a smooth blog with infinite value, they’ll trust that business.


  1. Define your mission and goals
  2. Establish your KPIs
  3. Get to know your audience
  4. Assess your current position
  5. Determine the best content channels
  6. Decide on the types of content
  7. Identify and allocate resources
  8. Create a content calendar
  9. Create content
  10. Distribute and market
  11. Measure the results

Step 1: Define your mission and goals

An excellent place to start your content strategy plan for your euro pallets business is to establish a content marketing mission statement.

A mission statement is a concise report that makes it easier to focus on what’s important (and what isn’t) in creating your content so that your content marketing strategy stays on track.

  • A content marketing mission statement describes:
  • Target audience
  • The content you will use to reach them
  • The advantage they will get

To create a mission for your business, try this formula:

We offer [target audience] [content type] to help them [business goals].

While the mission statement covers what your readers will get from your content marketing strategy, you also need to reflect on what your company will get out of it. This is the point whereby your business goals come into play.

Typical goals include:

  • Increase your income through your content marketing strategy
  • Increase your sales and get more high-quality leads, helping you reach your revenue goals
  • Increase traffic to your site, because the more traffic there is, the more likely you are to achieve your other goals
  • Improve your company’s perception to gain influence and authority and be seen as an intellectual leader
  • SEO success, which generates more traffic
  • Reduce marketing costs as content becomes more effective
  • Participation in social networks, which can help both in traffic and in authority

Once you are aware of your goals, it’s time to take the next step.

Step 2: Establish your KPIs

The best means to achieve your goals is to make them specific and measurable. This means defining Key Performance Indicators (KPIs) for your content marketing strategy.

KPIs will help you know when you’ve reached your goals by providing you with goals that you can set.

These will include what you intend to achieve in terms of revenue, sales traffic, SEO traffic, and many aspects of digital marketing, such as social media metrics and email marketing.

These goals are usually associated with specific numbers. For example, we recommend that you:

  • Achieve a particular income goal within the month, quarter, or year
  • Get more records for your lead magnet, a sign that you are getting more high-quality leads
  • Obtain several new email subscribers
  • You see a boost in site traffic and interaction with site content
  • Increase the search ranking of some of your home pages to increase traffic
  • Get several endorsements, cast, and comments for your main content
  • Be invited to attend some important industry events

You should also pay attention to your marketing spending, monitor spending on different campaigns, and track the costs of obtaining leads and making sales.

Step 3: Get to know your audience

As stated above, you need to be clear about who your audience is to create the right content to reach them for a successful content marketing strategy. There are three actions to take.

  1. Collect demographic data

The first step is to collect the demographics of your visitors, email subscribers, and social media subscribers.

Social media analytics, Web analytics, and email subscriber analytics will give you the data you need about your audience’s:

  • Age
  • Education
  • Gender
  • Income
  1. Get customer feedback

To understand more about your target audience, try to collect feedback from your current customers. It will give you information on:

  • How they think about the content you are currently producing
  • What their most urgent needs are
  • How you can solve their challenges with your content

Getting good customer feedback can help you:

  • Understand your readers and subscriber’s priorities
  • Choose the best places to reach your customers
  • Develop the personality of your buyers, which we’ll talk about later
  1. Create buyers personalities

When you have demographics and customer feedback, you can create or grow buyer’s personalities. Buyer personalities, also known as customer avatars, describe your ideal readers and customers to better target your content.

The best customer avatars include information about customer issues, challenges, sources of information, and behavior motivations.

When you know all this, you will understand better:

  • The type of content your audience will respond to
  • How it will help them
  • What will make them worry about it

Step 4: Assess your current position

Many Euro pallet businesses already have content. This will include your blog content and social media content, podcasts, videos, etc.

Therefore, the next step is to find out if this content is helping you achieve your goals.

To do this, you are required to do a content check. It means:

  • Save all content, such as blog posts, guest posts, etc.
  • Evaluate its usefulness or success
  • Identify content gaps

We also recommend that you see how your content compares with your competitors and how each new content will adapt to the market.

Let’s see how this would work for your content marketing strategy.

How to save your content

If you want to store all of your website or blog content, Screaming Frog is a great place to start. It’s a URL crawler that will:

  • List URLs
  • Examine the titles and descriptions of the pages
  • Find duplicate pages
  • Create site maps

You can also save your content with the SEMRush content checker. Set up a project and select your website’s section that you want to check out, such as your blog. After choosing the URLs, click the Start Content Checker button.

You will get a full review of your content, including:

  • Titles and descriptions of content
  • Social shares
  • Backlinks
  • Content length

Export the information to create a simple spreadsheet containing all the URLs.

Evaluate its usefulness or success

Then it’s time to assess the usefulness of the content. You will look for metrics such as:

  • If there are many inbound links to the content
  • What is the ranking of search engines for the keywords associated with this content?
  • If the content is widely distributed

You will get some of this information in the SEMRush report above. You can still find more using other SEMRush tools, such as website audit and location tracking tools.

This will tell you:

  • Which ones need to be replaced or discarded
  • Which parts of the content are so significant that you don’t need to edit them
  • Which of them need improvements or updates to achieve their goals

Identify content gaps

Finally, find out what gaps you can take advantage of. This may include:

  • Keywords related to your niche that you are not targeting with your content.
  • Questions that the target audience asks you and you are not answering
  • Content that is starting to rank well, but could be improved

You can use Ahrefs to perform a content gap analysis.

Step 5: Determine the best content channels

As you go through this method, you’ll start to get a feel for your audience and where you now have a thriving online presence. It’s better to focus on what works and grow from there, rather than trying to do it all at once.

You can also use Buzzsumo to search for similar data. Go to the content analysis tool and enter your domain name in the search box on the screen.

Press enter, and you will see the graphs which show:

  • Network shares
  • Shares by content type
  • Shares based on content length
  • Main content in the past year

You can also filter your search terms for more details. With this data, you can easily decide which networks to target for social media engagement and content sharing.

Step 6: Decide on the types of content

So think about the types of content you need to create. Any content marketing strategy will include certain types of content.

The most effective content marketing strategies rely on publishing a core of content on your website that can be shared and reused on other websites.

Therefore, blog posts are an essential part of your content marketing strategy, and they continue to deliver excellent results well.

Ideally, your blog posts will be valuable and shareable and can include various post types.

Step 7: Identify and allocate resources

Now that you understand what sort of content you’re going to create, who it’s for, and where you want to distribute it, it’s essential to make sure you have everything you need to achieve your content marketing strategy. This involves answering questions such as:

  • Who is responsible for producing and maintaining the content?
  • What tools, human, physical or digital resources do you need to create content?
  • What will the posting workflow look like, including content planning?

Let’s take a closer look at each.

Who is responsible for producing the content?

This question concerns the assignment of roles. You will need to think on who is responsible in general and who is responsible for delivering individual pieces of content.

It will depend on your business and content team’s size and whether you are doing everything in-house or giving it out to content producers.

An example of what this might look like:

  • The CEO or Marketing Director has the final overall approval on content and content strategy
  • Your content marketing manager will be responsible for implementing your daily content marketing strategy and will work with the content team
  • People will create content based on their experience

What tools and resources do you need?

Then learn how actually to create the content. Your content producers may include:

  • Internal content creators
  • Experts in creating videos, podcasts, or graphic design
  • Freelancers

One way to quickly find freelancers is to go back to Buzzsumo search results and see who wrote the main content. It’s not a bad idea if you reach out to them to see if they’re ready to contribute to your content team. You can also find great independent content producers through networks like Contently, NDash, ClearVoice, etc.

You’ll also need equipment for professional podcasts and video creation and hosting on sites like YouTube, Vimeo, Spreaker, and Blubrry.

Content workflow

Next, find out what your content production process will look like. For instance, for a typical blog post, you might need to:

  • Create a sketch and have it approved
  • Write the publication
  • Create accompanying images
  • Submit the post to the editor
  • Make changes
  • Upload
  • Publish

All you require to do is start researching and creating content; create a content calendar to see what gets published and when.

Step 8: Create a content calendar

You need to know when you want to post content on each of the platforms you use; this is part of your content marketing strategy.

Lack of planning is a fundamental mistake in content marketing, so using a content calendar is critical to planning your content. There are numerous ways to do this.

One, you can use Google Calendar and enter the expiration date for each piece of content. It works great, mostly if you don’t post much content.

This is the more straightforward approach, but if you publish much content and need to manage a content team and a production workflow you have chosen, you will probably want more features.

One means to find content to add to your calendar is to do an initial search to find topics that your customers will respond to.

Find the questions your customers are asking

I mentioned earlier the need to create content around what the audience wants. One way to find out is to use the Buzzsumo question analyzer.

Enter a subject in the Respond to the public search field, and you’ll receive a list of questions people have searched for on Google.

Choose a question that seems important to your pallet business, decide on the kind of content, and add a title to your timeline. Repeat the process until you plan your content for the next few months.

Step 9: Create content

As you can see, there is enough preparation in your content marketing strategy before you create any content. However, now is the best moment to do it. We’ll use a blog post as an example, but these tips will work for almost any content creation.

With the analysis you have already done, you will get an idea of what blog post to create. Now is the time to pick a title from the content calendar and start working on it.

Find your content

When you’re ready to start writing, you’ll need to find out:

  • What is already available
  • How your new content can add value to your audience

This means doing a Google search, checking the main topic content, and seeing how you can improve it. This is called the skyscraper technique. The initial survey works well, so consider it an option if you’re collecting the right kind of data.

Include keyword research to identify which keywords to use to improve your ranking and SEO research.

Create content

Finally, start writing or creating content. You need to think concerning how to reflect your brand’s personality in the content you write.

Maybe you want to be very casual, super professional, or something in between. And you’ll have to control the balance between showing your experience and not demeaning your audience.

Step 10: Distribute and market

The next vital part of your content strategy is distribution and marketing. This is because you will not get the results you want if they are not appropriately treated. For example, probably:

  • Set up a program to share your content on social networks, either immediately or through an engagement campaign
  • Use email marketing to share your content to subscribers
  • Alert any influencers mentioned in your content to spread them even more

OptinMonster is also an excellent tool for promoting your content, both on your website and in your newsletter.

OptinMonster includes:

  • Wide range of targeting features including page-level targeting, site reorientation, and geo-location targeting
  • Ability to attract visitors with targeted content before leaving your site with Exit-Intent® technology
  • More ways to launch content marketing campaigns, by recommendation, device, activity, etc.
  • Integrations with primary email marketing services

You can also use OptinMonster to:

  • Target new visitors to essential parts of your website
  • Deliver your lead magnet
  • Captivate visitors by showing them new content every time they visit your site

Step 11: Measure the results

Lastly, it’s time to assess the progress of your content marketing strategy. To do this, you will go back to the KPIs defined at the start of the content strategy plan and see what has changed and whether you are meeting your goals.

To do this, you can:

  • Check out Google Analytics as described above to see how your content is performing
  • Evaluate social sharing activity via Buzzsumo and other social analysis tools
  • Check out OptinMonster’s conversion analysis dashboard to assess the success of your marketing campaigns


Does your forklift pallet company use videos to connect and encourage potential customers during the sales process?

Statistics reveal that 77% of materials handling reps say video is a valuable content marketing tool; 81% of companies are currently using it in their overall sales and marketing efforts.

But there is a right and a wrong way to use video marketing to promote your forklift pallets business.

If you’re having trouble converting videos, consider the following ten tips to improve your forklift’s pallet video marketing strategy.

1.Grab viewers’ attention in 3 seconds or less

The first three seconds of your pallet forklift videos are essential. If you don’t grab viewers’ attention in just three seconds, they’ll likely stop watching your video.

Therefore, you need to create your forklifts pallets videos with an opening that grabs viewers’ attention and allows viewers to watch.

Some companies start their videos with a question, while others use attractive graphics. Either way, you need to pull in viewers to watch your forklift videos by creating a captivating opening within the first three seconds.

2.60-90 seconds for Facebook videos

When creating promotional pallets forklifts videos to share on your business Facebook page, ensure it’s between 60-90 seconds. According to Animoto’s survey, videos from 60 to 90 seconds long receive the highest user engagement rates on Facebook.

3.Include brand images

Remember to include brand images in the forklift videos. Generating sales is just one of the goals of video marketing. Another goal is greater brand recognition.

As more and more people watch your forklift pallets business videos, they will start to remember your business and what is unique in your forklift video.

This only works if you add your forklift name, logo, colors, and more brand images in your videos.

4.Add a call to action (CTA)

Your forklift marketing video is incomplete without a strong call to action (CTA). Somewhere in your videos, you need to add a message telling viewers how to take the next step.

You can call your forklift sales office or clicking a link to a landing page that contains pictures and specifications about the forklift. Either way, include a clear and concise urge in your forklift videos so that viewers know how to take the next step and continue with the conversion process.

5.Create product videos

Try creating and sharing forklift videos to show how the forklift pallet works. Statistics show that 95% of people watch forklift training videos during the buying cycle’s research phase.

Not only is it easier to watch a video on how to use a forklift than to read an article about a forklift, but it’s even more accurate.

Forklift prep videos show exactly what a product looks and works like, helping potential customers make the buying decision.

6.Create optional audio for Facebook videos

Did you know that 85% of videos shared on Facebook are viewed without sound? In other words, most Facebook users are just watching videos on the social network with the speakers turned off.

Therefore, you need to make sound optional when creating videos for Facebook. If your video message has sounds, you may have difficulty generating clicks, leads, and conversions.

7.Stay active on YouTube

About up to 5 billion videos are watched daily on YouTube. With its ability to reach over eight in 10 adults in Australia, it’s a powerful platform where you can reach new potential customers through your sales messages.

By staying active on YouTube, you will get better results with your forklift pallets business videos.

8.SEO your videos

Another way to improve your pallets forklift’s video marketing strategy is search engine optimization (SEO).

The term SEO has become synonymous with optimizing handling sites for better search rankings. Nevertheless, it can also be used to achieve results similar to forklift videos, encouraging your business videos to rank higher on search engines like YouTube and Google.

SEO includes a wide range of optimization techniques, including relevant titles, descriptions, and keywords, and backlinks to your videos.

9.Add subtitles to videos

Why should you add subtitles to videos of material handling companies? Well, I already mentioned that 85% of videos on Facebook are viewed without sound.

With captions, users can understand the importance of their forklift business videos by reading the caption text instead of listening to the audio.

Additionally, captions provide text that can be read by search engines, so adding them can indirectly increase your forklift videos’ search rankings.

10.Measure performance metrics

It’s essential to measure your performance metrics when creating and sharing material handling videos on your forklift business.

That being said, sales volume and conversion rate are just two of many performance values to consider. Others include average viewing time, source of traffic, audience retention, likes, and comments.

Now that you’ve created your Forklift pallet video, who is going to watch?

Your forklift pallets company has made a great video that shows your forklift line features and instructions on how to best use the forklift. It would be best if you now had an audience to see your new video.

Here are two ways to capture an audience:

Project reports: Sales Leads project reports are identified projects in which warehouse, production, or distribution centers develop their business.

Use the content provided for information and contact names, direct phone numbers, and email addresses.

Create one or more campaigns inviting them to watch your video with the forklift. It’s an exceptional way to help them get through the sales cycle faster.

Custom list that reflects best customers: Sales Leads can create a targeted list with specific information to help you reach a specific industry, area, or feature.