by Adam Nichani | Dec 26, 2024 | Uncategorized
24. Customer Experience Mapping 💰 Cost: $$ 🔧 Difficulty: 👨💼👨💼 ⏰ Impact: Medium (3-6 months) Why This Matters in 2025: As we move into 2025, customer experience has become the primary differentiator for small businesses. According to Gartner’s 2024 Customer...
by Adam Nichani | Dec 15, 2024 | Digital Marketing
It’s a typical Saturday evening in suburban Melbourne. While families settle in for movie night and friends gather for weekend catch-ups, local pizza shops are humming with activity. Behind these bustling kitchens lies a story of transformation – one that...
by Adam Nichani | Nov 17, 2024 | Uncategorized
Picture this: It’s a quiet Tuesday evening in suburban Melbourne. A small Italian restaurant that once relied solely on walk-ins is now buzzing with activity. Their phones aren’t ringing off the hook – instead, orders are flowing smoothly through their...
by Adam Nichani | Nov 17, 2024 | Uncategorized
Picture a typical morning at an allied healthcare practice in suburban Melbourne. The waiting room that was once filled with the rustling of outdated magazines is now quietly efficient – patients check in via tablets, receive personalized text updates, and leave...
by Adam Nichani | Nov 14, 2024 | Uncategorized
The Reality of Small Business Marketing in 2024 Picture a small homeware store in Melbourne’s inner suburbs. In early 2024, they were investing their entire marketing budget in traditional advertising. By year’s end, after gradually shifting to a...