Melbourne’s Specialist Small Business Marketing Agency
Most marketing agencies in Melbourne claim they work with everyone—from startups to multinational corporations. We don’t. Grownomics exists for one reason: to help small businesses grow through strategic, affordable, and results-focused marketing.
We’re not a generalist agency that happens to accept small business clients. We’re marketing specialists who exclusively serve Australian small businesses across hospitality, weddings, trades, medical practices, NDIS providers, and manufacturing. This focused approach means we’ve developed industry-specific playbooks, pricing structures designed for small business budgets, and strategies that deliver ROI fast—not in quarters or years.
Our credentials reflect this commitment. With a 90%+ client retention rate, we’ve earned recognition as a 2025 Global Recognition Award winner for Digital Marketing Excellence and been featured on RankWatch as a top digital marketing agency. We’ve shared small business growth strategies on Melbourne radio including 89.9 FM and 3AW, establishing ourselves as trusted voices in the local business community.
Based in Truganina and serving businesses throughout Melbourne, we’ve spent years perfecting small business marketing. We offer transparent pricing starting from $125/week, month-to-month flexibility with no lock-in contracts, and strategies proven to work for businesses exactly like yours.
Why Small Business Marketing Requires a Different Approach
Comprehensive Small Business Marketing Services
Local SEO & Google Business Profile Optimization
Local SEO represents one of the highest-ROI investments available to small businesses. When potential customers search “restaurants near me,” “emergency plumber Melbourne,” or “wedding photographer Point Cook,” do they find you or your competitors?
For small businesses, local SEO focuses on dominating geographic-specific searches that indicate buying intent. We optimize your Google Business Profile to appear in the coveted Local Pack (the map results showing top three businesses), implement location-specific keyword strategies, build local citations across Australian directories, and create content targeting your service areas.
What makes our approach different: We prioritize quick wins first. While competitors spend months on broad SEO strategies, we identify low-competition, high-conversion local keywords you can rank for within 60-90 days. These early victories generate leads while we build the foundation for more competitive terms.
Google Ads for Small Business
Google Ads can either be your most profitable marketing channel or a money pit burning budget with nothing to show for it. The difference comes down to expertise, strategy, and obsessive optimization—exactly what specialist small business marketing agencies provide.
We manage Google Ads campaigns designed specifically for small business budgets and constraints. That means aggressive negative keyword management to eliminate wasted spend, hyper-targeted local campaigns reaching only your service area, conversion tracking proving exactly which ads drive actual business, and landing page optimization recommendations that improve conversion rates.
What makes our approach different: We focus exclusively on high-intent search campaigns that capture people actively seeking your services, not experimental display campaigns or broad awareness ads. Our strategies prioritize 3-5x ROAS (Return on Ad Spend) minimum, with most established campaigns achieving 4-7x returns.
Social Media Marketing
Social media marketing for small businesses isn’t about going viral or building massive followings. It’s about creating community, demonstrating expertise, staying top-of-mind with past customers, and driving actual business outcomes—bookings, inquiries, foot traffic, sales.
We develop social media strategies aligned with how small businesses actually operate. That means content creation not requiring full-time teams, posting schedules you can maintain, and campaigns designed to drive measurable results. For hospitality businesses, we create content that fills tables. For trades, we showcase expertise building trust with homeowners. For NDIS providers, we educate communities while demonstrating compassionate care.
What makes our approach different: We focus on 2-3 platforms where your customers actually engage rather than spreading thin across every social network. Our content strategies align with your business calendar—promoting slow nights for restaurants, seasonal services for trades, awareness months for healthcare. We combine organic community building with targeted paid campaigns extending reach.
Content Marketing & Blogging
Content marketing builds authority, captures search traffic, nurtures prospects through buying journeys, and demonstrates expertise—all while generating compound returns over time. For small businesses, it’s one of the most cost-effective ways to compete against larger competitors.
We create content marketing strategies focused on questions your customers actually ask. Every blog post, guide, video, or resource is designed to either capture search traffic, demonstrate expertise, or move prospects closer to becoming customers. No fluffy thought leadership. No content for content’s sake. Just valuable information driving business results.
What makes our approach different: Our content strategies prioritize commercial intent. We identify topics your customers search before purchasing, create comprehensive resources ranking for those searches, and implement conversion-focused CTAs turning readers into leads. For trades businesses, we create service guides ranking for high-value searches. For restaurants, we develop content driving reservations. For professional services, we establish thought leadership in local markets.
Email Marketing & Automation
Email marketing consistently delivers the highest ROI of any marketing channel—when done correctly. For small businesses, email offers direct lines to past customers, prospects, and communities without depending on algorithms or paying for every impression.
We build email marketing systems that nurture relationships, drive repeat business, and reactivate dormant customers. This includes welcome sequences for new subscribers, promotional campaigns for special offers, educational nurture series building trust, win-back campaigns targeting past customers, and automated sequences triggered by specific behaviors.
What makes our approach different: We implement strategic automation that works while you sleep. Customers who book wedding venues automatically enter year-long planning sequences. Restaurant subscribers receive targeted promotions based on dining history. Trade customers get seasonal maintenance reminders. Every email is crafted to provide value while driving specific business actions.
Fractional CMO Services
Many small businesses have reached stages where they need strategic marketing leadership but can’t justify or afford full-time Chief Marketing Officers. Our Fractional CMO service gives you executive-level marketing strategy and oversight at a fraction of the cost.
As your Fractional CMO, we develop comprehensive growth strategies, build marketing roadmaps, optimize existing marketing investments, and coordinate implementation across all channels. We attend leadership meetings, provide strategic guidance on positioning and messaging, analyze competitive landscapes, and ensure every marketing dollar drives maximum return.
What makes our approach different: You get decades of marketing expertise applied specifically to your business growth challenges without $150K+ salaries. We integrate seamlessly with your team, whether that’s coordinating external vendors or providing direction to internal staff. Our focus remains squarely on revenue growth and customer acquisition, not corporate marketing theatrics.
Transparent Small Business Marketing Packages
PACKAGE 1: GROWTH STARTER
Starting from $125/week ($541/month ex GST)
Who This Package Is For:
Perfect for new small businesses just starting with digital marketing, established businesses that have never invested in professional marketing, or companies wanting to test the waters before committing to larger packages. Ideal if you’re bootstrapped, operating on tight margins, or need to prove ROI before scaling investment.
What’s Included:
Google Business Profile Optimization & Management: Complete profile setup or overhaul, regular post creation, review monitoring and response, photo optimization, Q&A management, and monthly performance reporting. Your GBP becomes a lead generation machine.
Local SEO Foundation (Up to 10 Keywords): Strategic keyword research focused on your local market, on-page optimization for priority pages, local citation building across Australian directories, basic technical SEO fixes, and monthly ranking reports showing progress.
Monthly Strategy Call: 60-minute call reviewing performance, discussing opportunities, planning next month’s initiatives, and answering all your marketing questions. You get genuine strategic guidance, not just reporting.
Basic Performance Reporting: Clear monthly reports showing website traffic, Google Business Profile insights, keyword rankings, lead sources, and ROI analysis. You’ll understand exactly what’s working.
Email Support: Responsive email support for questions, concerns, and quick consultations. Typical response time: within 24 hours on business days.
Expected Outcomes:
Within 90 days, expect improved local search visibility, 3-10 Google Business Profile ranking improvements, 20-40% increase in website traffic from local searches, better online reputation through managed reviews, and 2-5 qualified leads monthly from improved visibility.
Best Suited For:
Trades contractors building online presence, new restaurants establishing local visibility, small professional services (accountants, financial planners), retail stores targeting local customers, and any small business taking their first serious steps into digital marketing. This package works especially well for businesses in suburbs with moderate competition.
PACKAGE 2: GROWTH ACCELERATOR
Starting from $250/week ($1,083/month ex GST)
Who This Package Is For:
Designed for established small businesses ready to scale aggressively, companies currently doing some marketing but not seeing results, or businesses that have outgrown basic local SEO and need comprehensive multi-channel strategies. Ideal if you have proven product-market fit and need consistent lead generation to support growth.
What’s Included:
Everything in Growth Starter: Full Google Business Profile management, local SEO for 10 keywords, monthly strategy calls, performance reporting, and email support.
Google Ads Management: Strategic campaign setup and management for search campaigns targeting high-intent keywords. We handle keyword research, ad copywriting, bid optimization, negative keyword management, and conversion tracking. Note: Client provides ad spend budget separately (typically $1,000-$3,000/month recommended for Melbourne markets). Management fee covers expertise and optimization.
Social Media Marketing (2 Platforms): Complete management of two social platforms most relevant to your business (typically Instagram + Facebook or LinkedIn + Facebook). Includes content strategy, 8 posts monthly (4 per platform), basic graphic design, community management, engagement monitoring, and monthly analytics.
Content Creation (4 Posts/Month): Professional content creation including graphics, captions, hashtag research, and scheduling. Content aligned with your business calendar—promoting slow periods, highlighting specials, showcasing work, or driving specific business outcomes.
Bi-weekly Optimization Calls: Two 45-minute calls monthly reviewing campaign performance, discussing optimization opportunities, strategic adjustments, and planning upcoming initiatives. You get hands-on partnership and quick response to market changes.
Detailed Monthly Reports: Comprehensive reporting across all channels showing website analytics, Google Ads performance (CTR, CPC, conversions, ROAS), social media insights, lead generation, and ROI analysis. Reports connect marketing activity to business outcomes.
Priority Support: Email support with priority response times (within 12 hours on business days) plus ability to schedule quick consultation calls as needed.
Expected Outcomes:
Within 90-120 days, expect 50-100% increase in qualified leads, 3-5x return on Google Ads spend, improved social media engagement and community building, consistent lead flow replacing feast-or-famine cycles, and clear understanding of which marketing channels drive best results for your business.
Best Suited For:
Established trades contractors with capacity for growth, wedding vendors booking 12-18 months ahead, medical and healthcare practices expanding patient bases, restaurants and hospitality venues filling consistent capacity, NDIS providers scaling participant numbers, and any small business generating $300K-$1M annually and ready for aggressive growth phase.
PACKAGE 3: GROWTH POWERHOUSE
Starting from $350/week ($1,516/month ex GST)
Who This Package Is For:
Built for fast-growing small businesses needing comprehensive marketing support, companies treating marketing as strategic business investment rather than expense, or businesses competing in highly competitive Melbourne markets where half-measures don’t work. Perfect if you’re ready to dominate your market and have operational capacity to serve substantial lead increases.
What’s Included:
Everything in Growth Accelerator: Full local SEO, Google Business Profile management, Google Ads management, social media marketing, bi-weekly calls, detailed reporting, and priority support.
Advanced SEO (Up to 30 Keywords): Comprehensive SEO targeting broader keyword sets including competitive industry terms, suburb-specific variations, and long-tail conversions. Includes technical SEO audits, advanced on-page optimization, content strategy, link building, and competitor analysis.
Multi-Channel PPC (Google + Facebook/Instagram Ads): Strategic paid advertising across Google Search and Facebook/Instagram platforms. We manage campaigns on both platforms, optimizing for your specific goals—lead generation, bookings, online sales, or foot traffic. Note: Client provides ad spend for each platform separately.
Social Media Marketing (3+ Platforms): Full management of 3+ social platforms based on where your customers engage. Includes comprehensive content strategy, 16 posts monthly, stories/reels production, advanced graphic design, influencer outreach (where relevant), community management, and paid social campaign management.
Content Marketing (8 Posts/Month + Blog): Professional content creation including 8 social posts plus 2 long-form blog articles monthly. Blog content optimized for SEO, targeting commercial-intent keywords, and designed to capture search traffic while demonstrating expertise.
Email Marketing Campaigns: Complete email marketing management including list building strategy, welcome sequence creation, promotional campaigns, educational nurture sequences, automated flows (abandoned bookings, post-purchase, re-engagement), template design, and performance optimization.
Weekly Strategy & Optimization Calls: Four 45-60 minute calls monthly providing hands-on strategic partnership, rapid response to performance changes, proactive opportunity identification, and detailed planning. You get genuine CMO-level strategic guidance.
Comprehensive Analytics Dashboard: Custom dashboard providing real-time access to all marketing metrics—website traffic, keyword rankings, ad performance across platforms, social media insights, email metrics, lead generation, and revenue attribution where possible.
Dedicated Account Manager: Single point of contact who becomes intimate expert on your business, industry, and growth goals. Your dedicated manager coordinates all initiatives, ensures consistency across channels, and serves as extension of your leadership team.
24/7 Support: Priority support with rapid response times plus after-hours access for urgent issues or opportunities requiring immediate action.
Expected Outcomes:
Within 120-180 days, expect 100-300% increase in qualified leads, market-leading visibility in your service area across multiple channels, 4-7x blended return across paid channels, established content authority in your industry, predictable lead generation supporting confident business planning, and clear path to seven-figure revenue (if not already there).
Best Suited For:
High-growth trades businesses with multiple crews, wedding venues and established wedding businesses booking $500K+ annually, medical practices with multiple practitioners, manufacturing companies targeting B2B growth, multi-location NDIS providers, restaurants and hospitality groups, and any small business generating $1M+ annually and treating marketing as strategic competitive advantage.
Why Our Pricing Structure Works for Small Business
Month-to-Month Flexibility
Unlike most marketing agencies in Melbourne requiring 12-month contracts with early termination penalties, we offer complete month-to-month flexibility. You can cancel anytime with just 30 days notice. Why? Because we believe agencies should earn your business every single month through results, not trap you with contracts. This might seem risky for us, but our 90%+ client retention rate proves clients stay when you consistently deliver value. This flexibility also protects you—if circumstances change, strategies aren’t working, or your business hits unexpected challenges, you’re not stuck paying for services you can’t afford or don’t need.
No Lock-In Contracts
We’ve seen too many small businesses burned by agencies that lock them into annual agreements then deliver mediocre results. There’s no incentive to perform when you’ve already secured 12 months of revenue. Our month-to-month model keeps us accountable. Every month, we know we’re earning your continued partnership through performance, responsive communication, and genuine care for your business outcomes. This creates natural alignment—your success is literally our business model.
Scalability as You Grow
Start with Growth Starter at $125/week as you test the waters and prove ROI. As your business grows and marketing generates consistent returns, scale to Growth Accelerator for comprehensive multi-channel support. When you’re ready to dominate your market completely, move to Growth Powerhouse. You can also scale back if needed—seasonality, economic conditions, or business priorities change. This flexibility means you’re never paying for more than you need, but you always have room to grow.
What’s NOT Included
Being transparent about what’s not included matters as much as clarity about what is. Our package prices cover our expertise, strategy, implementation, and management. They do NOT include:
Advertising Spend: Google Ads, Facebook/Instagram Ads, or other paid advertising platforms require separate ad spend budgets paid directly to those platforms. We manage and optimize campaigns, but you control ad budgets. For reference, we typically recommend $1,000-$3,000 monthly for Google Ads in competitive Melbourne markets, though this varies by industry and goals.
Custom Design Work: While we create social media graphics and basic content visuals, packages don’t include major design projects like logo design, website redesigns, brochure creation, or complex graphic design work. If needed, we can recommend trusted designers or provide quotes for custom work.
Photography/Videography: Professional photo shoots, video production, or drone footage requires separate arrangements. We can coordinate with our network of Melbourne photographers/videographers and often negotiate preferred rates for clients.
Website Development: Our packages include website optimization and SEO improvements but not full website builds or major redevelopment projects. If your website needs significant work, we’ll be honest about it and can provide separate quotes or recommendations.
Additional Software/Tools: Most marketing tools are included in our packages. However, some specialized tools (advanced automation platforms, specific industry software, premium stock photo subscriptions) may require separate subscriptions if needed for your specific situation.
This transparency ensures no surprise costs derail your budget or create trust issues down the line.
Small Business Success Stories
Melbourne Trade Services Business: From Feast-or-Famine to Fully Booked
Industry: Plumbing & Drainage Services, Western Suburbs
Challenge: Inconsistent lead generation creating unpredictable revenue, struggling to compete against established competitors with bigger budgets, limited online visibility despite 15 years in business, and owner spending more time chasing leads than running jobs.
Solution: Started with Growth Accelerator package including local SEO optimization, Google Business Profile overhaul, targeted Google Ads campaigns for emergency services, and reputation management strategy. Within 90 days, scaled to Growth Powerhouse to dominate multiple suburb searches.
Results: 200% increase in qualified leads within first 90 days, consistent 4-6 booked jobs daily replacing previous feast-or-famine cycles, 450% increase in Google Business Profile visibility, achieved top 3 rankings for 23 high-intent local keywords, and 5.8x average return on Google Ads spend. Owner now focuses purely on service delivery while marketing runs like clockwork.
Footscray Restaurant: From Empty Tables to Fully Booked Weekends
Industry: Modern Asian Fusion Restaurant, Inner West Melbourne
Challenge: New restaurant struggling for visibility in competitive dining market, slow weeknights with only 30-40% capacity, limited social media presence despite beautiful food/interior, and hemorrhaging cash while building customer base.
Solution: Implemented Growth Accelerator package with heavy social media focus, Google Business Profile optimization, targeted Facebook/Instagram ads for local foodies, influencer partnership coordination, and special promotional campaigns for slow periods.
Results: Instagram following grew from 340 to 8,700 in six months, Tuesday-Thursday capacity improved from 35% to 70% through targeted promotions, weekend bookings now require 7-14 day advance reservations, 175% increase in direct website reservations (bypassing commission-heavy platforms), and achieved profitability four months ahead of projections. Restaurant now consistently ranked in top 10 for area on Google and TripAdvisor.
Wedding Photography Business: Booked Solid 18 Months Ahead
Industry: Wedding Photography & Videography, Melbourne Metro
Challenge: Talented photographer struggling with inconsistent bookings, relying heavily on wedding expos (expensive and unpredictable ROI), website not ranking for key searches, and competing against established studios with larger marketing budgets.
Solution: Growth Powerhouse package including advanced SEO targeting “wedding photographer [Melbourne suburbs],” Pinterest marketing strategy, Instagram storytelling content, Google Ads for high-intent searches, and email nurture sequences for couples in planning phases.
Results: Bookings increased from 14 weddings annually to 52 (sold out for 2025 by mid-2024), average booking value increased 35% through improved positioning and portfolio presentation, achieved #1 ranking for 8 competitive wedding photography keywords, reduced customer acquisition cost 60% by replacing expensive expos with digital strategies, and built 18-month waiting list for premium package.
Why Small Businesses Choose Grownomics Over Other Agencies
Other agencies chase enterprise clients and treat small businesses as side projects. We focus 100% on small business. You are not competing for attention with Fortune 500 contracts. Every playbook, strategy, and resource we develop is designed specifically for businesses like yours.
Most agencies require 12-month contracts with early termination penalties. We offer month-to-month flexibility because we earn your business every single month. Our 90%+ retention rate proves clients stay because we deliver results, not because contracts trap them.
Generic agencies apply the same strategies regardless of industry. We have developed specialized playbooks for hospitality, weddings, trades, healthcare, NDIS, and manufacturing. Our strategies account for your industry unique buying cycles, seasonal patterns, and competitive dynamics.
Typical agencies shuffle account managers every few months, forcing you to re-explain your business repeatedly. You work with dedicated growth partners who learn your business intimately and become extensions of your team. We are invested in your long-term success, not just this quarter metrics.
Small Business Industries We Have Mastered
How We Drive Small Business Growth
Step 1: Free Business Growth Audit
Every engagement begins with a comprehensive audit of your current marketing, competitive position, and growth opportunities. We analyze your website, search visibility, Google Ads performance (if applicable), social media presence, and competitive landscape. This audit reveals exactly what’s working, what’s broken, and where your biggest opportunities lie. You’ll receive a detailed report with specific recommendations ranked by potential impact and implementation difficulty. Even if you never hire us, this audit provides a clear roadmap for growth. Our audit is genuinely free—no obligations, no high-pressure sales tactics, just valuable insights into your business growth potential.
Step 2: Custom Growth Strategy
Based on audit findings and your business goals, we develop a customized growth strategy specifically for your business. This isn’t a generic template with your logo slapped on—it’s a detailed roadmap that accounts for your budget, competitive situation, seasonal patterns, and growth objectives. We prioritize initiatives by ROI potential, creating a phased implementation plan that generates quick wins while building long-term growth assets. You’ll understand exactly what we’re doing, why we’re doing it, and what results to expect at each stage. This transparency ensures alignment and builds confidence in our approach.
Step 3: Rapid Implementation
Unlike specialists that spend months in “strategy phase,” we believe in rapid implementation. Within the first 30 days, we launch initial campaigns, begin optimization work, and start generating data we can use to refine our approach. For most clients, this means immediate improvements in Google Business Profile optimization, quick-win SEO implementations, and Google Ads campaign launches (if appropriate). We don’t believe in 90-day onboarding periods—we believe in generating value as quickly as possible while building sustainable growth systems.
Step 4: Continuous Optimization
Growth marketing is never “set and forget.” We continuously monitor performance, test new approaches, refine targeting, and optimize campaigns to maximize ROI. You’ll receive regular reports showing exactly what’s working, what we’re testing, and how your marketing investment translates to business results. As we gather data about what resonates with your audience, we double down on winners and eliminate underperformers. This continuous improvement approach means your marketing gets more effective over time, not stale.
Small Business Marketing Agency FAQs
How much does small business marketing cost in Melbourne?
Small business marketing costs in Melbourne vary dramatically based on scope, channels, competitiveness, and whether you are working with specialists or generalists. For professional agency services, expect to invest starting from $500-$1,500 monthly for basic local SEO and Google Business Profile management, $1,000-$2,500 monthly for multi-channel strategies including some paid advertising, and $2,500-$5,000+ monthly for comprehensive marketing covering SEO, multiple paid channels, social media, content marketing, and strategic guidance.
At Grownomics, our small business marketing agency packages start from just $125/week ($541/month), making professional marketing accessible even for bootstrapped businesses. Our Growth Accelerator at $250/week ($1,083/month) provides comprehensive multi-channel support including Google Ads management, social media, and advanced SEO. For businesses ready to dominate their markets, Growth Powerhouse at $350/week ($1,516/month) delivers CMO-level strategy with full-service execution.
These prices are significantly lower than hiring internal marketing staff (junior marketers in Melbourne command $60K-$80K annually plus super and benefits) and far more effective than DIY marketing consuming your valuable time with minimal results. Remember to separate agency fees from advertising spend. Google Ads, Facebook Ads, and other paid platforms require separate budgets paid directly to those platforms. We typically recommend $1,000-$3,000 monthly ad spend for competitive Melbourne markets, though this scales with your goals and industry.
Melbourne-Based Small Business Marketing Specialists
Grownomics operates from Truganina, putting us at the heart of Melbourne Western suburbs small business community. Our Melbourne roots give us intimate knowledge of local search behavior, competitive dynamics across different suburbs, and the unique characteristics of Melbourne diverse business landscape.
We serve small businesses throughout Melbourne and Victoria, with particular expertise in Western suburbs markets including Truganina, Werribee, Point Cook, Hoppers Crossing, Caroline Springs, Tarneit, Wyndham Vale, Williams Landing, Laverton, Altona, Altona Meadows, Seabrook, Manor Lakes, Sanctuary Lakes, and Derrimut. We also work extensively with businesses across Melbourne CBD, Northern suburbs including Coburg, Brunswick, Preston, Reservoir, Eastern suburbs including Box Hill, Glen Waverley, Ringwood, Southeastern regions including Dandenong, Frankston, Mornington Peninsula, and inner-city areas including Footscray, Richmond, Collingwood, Carlton.
TESTIMONIAL
What Our Client’s Say
Archie .A Ira
I’ve been working with Grownomics for a few months now and am consistently impressed with their level of service and results. As a small business owner in Melbourne, I needed a digital marketing partner who understood my specific requirements and could provide tailored solutions to increase my visibility.
Lila Garza
Grownomics has been a game-changer for my small business in Melbourne. Their expertise in local SEO, social media, website development, and Google Ads has helped me reach new customers and grow my business like never before. The team is professional and always goes the extra mile to ensure my success.
Kira T. Thomas
As a small business owner in Melbourne, I was struggling to navigate the digital marketing landscape until I found Grownomics. Their comprehensive approach to local SEO, social media, website design, and Google Ads has been instrumental in driving more traffic to my business and increasing conversions.
Ready to Grow Your Small Business?
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