Search ads appear when potential customers actively search for your services—the highest-intent traffic available. We create tightly targeted search campaigns capturing customers at the exact moment they need what you offer.
Our search campaign management includes comprehensive keyword research (identifying high-intent, affordable keywords in your market), campaign structure optimization (tightly themed ad groups for relevance and quality score), compelling ad copy creation (clear value propositions, strong calls-to-action, Melbourne-specific messaging), negative keyword management (aggressive elimination of wasted spend), bid strategy optimization (maximizing conversions within budget constraints), ad extension implementation (location, call, sitelink, callout extensions), and A/B testing (continuous optimization of ads, keywords, and landing pages).

Typical results: Initial data within 7-14 days. Profitable campaigns within 30-60 days. Mature campaigns achieve 3-5x ROAS with consistent cost-per-acquisition.

Best for: Service businesses with clear transaction value (trades, healthcare, professional services), businesses with immediate capacity to serve new customers, companies with margins supporting $50-150 cost per lead.

Local Services Ads appear above traditional search ads with the coveted “Google Guaranteed” badge, driving higher trust and click-through rates. Ideal for licensed service businesses wanting maximum local visibility.
We manage LSA setup (business verification, license documentation, background checks), profile optimization (services, service areas, hours, photos), review generation strategy (building the review profile LSAs require), budget management (optimizing spend across LSA and traditional search), booking management (handling lead flow from LSA), and performance tracking (measuring LSA ROI versus traditional search ads).

Typical results: Approved profiles within 7-14 days. Immediate visibility in Local Pack. Lower cost-per-lead than traditional search ads (often 20-40% less).

Best for: Electricians, plumbers, locksmiths, HVAC, house cleaners, and other licensed service businesses eligible for LSA in their categories.

Even perfect Google Ads campaigns fail if landing pages don’t convert. We optimize landing pages to maximize conversion rates, lowering your cost-per-acquisition dramatically.
Our landing page service includes conversion rate analysis (identifying friction points reducing conversions), page speed optimization (ensuring fast load times on mobile and desktop), mobile optimization (perfecting mobile user experience), clear value proposition development (communicating offers compellingly), strategic CTA placement (making desired actions obvious), form optimization (reducing fields to minimum required), trust signal implementation (reviews, credentials, guarantees), and A/B testing (continuously improving conversion performance).

Typical results: 20-50% conversion rate improvements within 30-60 days. This amplifies Google Ads ROI significantly—if optimization increases conversion rate from 3% to 5%, you get 67% more leads from the same ad spend.

Best for: All businesses running Google Ads. Landing page optimization is often the fastest way to improve campaign ROI.

Accurate tracking is non-negotiable. Without it, you’re flying blind—unable to determine which campaigns, keywords, or ads actually drive business. We implement comprehensive tracking proving exactly what works.
Our tracking setup includes Google Ads conversion tracking (form submissions, phone calls, bookings), Google Analytics 4 implementation (user behavior analysis, traffic source attribution), call tracking integration (proving which ads drive phone calls), CRM integration (tracking leads through to customers), ROI calculation (connecting ad spend to revenue generated), and custom dashboard creation (real-time performance visibility).

Typical results: Complete visibility into campaign performance. Clear ROI data enabling confident budget decisions. Identification of highest-performing campaigns and keywords.

Best for: All businesses running Google Ads. Proper tracking is foundational—without it, optimization is guesswork.

$541/month (ex GST) – Starting from $125/week

Perfect for businesses testing Google Ads or operating on limited budgets.

What’s Included:

1. 1 Google Search campaign (tightly themed)
2. Keyword research (15-20 high-intent keywords)
3. Ad copy creation (3-5 ad variations)
4. Negative keyword management
5. Basic bid strategy (manual CPC or maximize clicks)
6. Google Ads conversion tracking setup
7. Basic analytics integration
8. Weekly performance monitoring
9. Monthly performance report
10. Monthly 60-minute strategy call
11. Email support (48-hour response)
12. Recommended Ad Spend: $500-$1,000/month

Best For: New advertisers testing Google Ads, solo operators, businesses in low-competition markets, budget-conscious businesses needing baseline lead generation.

Typical Results: Initial conversions within 14-30 days, 10-30 qualified leads monthly (depending on industry), 2-4x ROAS within 90 days.

$1,083/month (ex GST) – Starting from $250/week

For established businesses ready to scale Google Ads profitably and dominate their market.

Everything in PPC Starter, plus:

1. 2-3 Google Search campaigns (expanded coverage)
2. Keyword research (30-50 keywords)
3. Advanced ad copy (10+ ad variations with A/B testing)
4. Google Local Services Ads setup & management (if eligible)
5. Display retargeting campaigns
6. Automated bid strategies (maximize conversions, target CPA)
7. Advanced conversion tracking (form, call, chat tracking)
8. Google Analytics 4 full implementation
9. Landing page optimization recommendations
10. Daily campaign monitoring & optimization
11. Bi-weekly 45-minute strategy calls
12. Priority email support (24-hour response)
13. Dedicated account manager (shared)
14. Recommended Ad Spend: $1,000-$3,000/month

Best For: Established businesses competing actively, companies ready to scale lead generation, businesses with proven conversion processes, service businesses with strong margins.
Typical Results: 40-80 qualified leads monthly, 3-5x ROAS within 90 days, declining cost-per-acquisition as optimization compounds.